Canvass Manager

Role : Canvass Manager

Reports To : External Marketing Manager

Direct Reports : Canvassers + 1 Field Trainer (8 10 FTE)

JOB DESCRIPTION :

The Canvass Manager is responsible for leading, training, and motivating the canvassing

team to generate high-quality leads through direct, in-person outreach.

This role oversees daily field operations, manages team performance, ensures compliance

with organizational standards, and develops strategies to maximize lead volume and

conversion.

The Canvass Manager works closely with marketing and sales leadership to align field efforts

with overall business goals.

KEY RESPONSIBILITIES :

Recruit, hire, train, and manage canvassing team members

Develop canvassing routes and territory plans for optimal coverage

Set daily and weekly lead generation targets and track team performance

Provide on-site coaching, motivation, and support in the field

Ensure all canvassers follow approved scripts, brand messaging, and professional standards

Monitor and report on lead quality, appointment set / show rates, and conversion metrics

Maintain compliance with all local regulations, permitting requirements, and company policies

Collaborate with marketing leadership on promotional campaigns and seasonal outreach

strategies

Coordinate with sales managers to ensure effective lead handoff and feedback loops

Ensure full compliance with required digital tools, including use of the Canvass Master App on

company-issued tablets

Lead the integration of digital tools within the canvassing program to enhance real-time

tracking, data capture, and follow-up

Promote a positive team culture focused on accountability, performance, and customer

engagement

SUCCESS PROFILE :

Strong leadership and team-building skills

Motivational coach who thrives in a results-driven environment

Ability to plan strategically and pivot quickly in the field

Confident communicator with excellent interpersonal skills

Self-starter with strong organizational and time-management abilities

Valid CA driver's license with a clean driving record

QUALIFICATIONS (Ideal Background) :

3+ years of experience in canvassing, door-to-door sales, or field marketing

1 2 years of leadership or supervisory experience preferred

Experience with performance management, coaching, and incentive-based motivation

WORKING CONDITIONS AND PHYSICAL DEMANDS :

Frequent walking, often up to 10 miles per day, across various neighborhoods and terrains

Exposure to outdoor weather conditions (heat, cold, rain, wind)

Extensive verbal communication with the public and team members

Regular standing, bending, and reaching when engaging potential customers

Ability to carry light materials (brochures, tablets, promotional items) up to 10 15 pounds

Sustained physical stamina to perform canvassing activities for extended periods

Company Updates & Structure :

Previously operated three offices divided by product; consolidated into one operation

with internal / external divisions.

Canvassing team is now unified with ~22 canvassers.

Must have :

Leadership : Must be a hands-on, results-driven coach who can lead tenured field

trainers and canvassers.

Balance : 50% fieldwork (shadowing, quality control, coaching), 50% admin and

program development.

Industry background : Canvassing experience preferred (not necessarily same

industry).

Key qualities : Strong leadership, coaching skills, and ability to integrate into an

established, long-tenured culture.

Non-negotiables : Valid driver's license, strong people leadership, and proven ability to

elevate performance, and minimum of 3 years of related Canvassing management

experience.

Success Metrics

First 90 days : Focus on culture fit, team integration, learning systems, and building

trust-no production benchmarks.

First 6 months :

Increase canvassing output from 2.0 2.2 to 2.5 3.0 leads per day.

Support regional sales goal of $1.2M $1.6M per month.

Improve quality and conversion of leads.