Associate Marketing Manager / Marketing Manager, Institutional & B2B Library Marketing, Greater China

Job Title : Associate Marketing Manager / Marketing Manager, Institutional & B2B Library Marketing, Greater China

Location : Beijing, China

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.

Position Overview

We're seeking a collaborative and results-oriented professional to join us as the Associate Marketing Manager / Marketing Manager for Institutional & B2B Library Marketing in Greater China. In this role, you'll deliver customer-centric marketing campaigns tailored to the institutional markets to generate demand and guide prospects through the B2B sales funnel to support our B2B licensing business in Greater China. You will also help conduct engaging events aimed at solidifying Springer Nature’s position as the market leader and enhancing engagement within the local library and research community.

Main responsibilities :

• Develop and execute customer-centric marketing plans and initiatives targeting the institutional markets (academic, government, corporate and health) to support and drive Springer Nature’s B2B licensing business in Greater China.
• Design multi-channel campaigns tailored to each stage of the B2B sales funnel to generate and nurture high-quality leads for new and upsell opportunities.
• Utilize marketing automation tools and CRM / SCRM systems to segment key audiences and personalize messaging to improve campaign performance and increase lead conversion rates and ROI.
• Continuously monitor and evaluate campaign performance, making data-informed decisions for campaign and channel optimization.
• Organize and facilitate online webinars and in-person customer summits to promote the value proposition of Springer Nature’s products, drive customer engagement, and foster collaboration between Springer Nature and the library community.
• Develop and implement innovative approaches to identify integration opportunities between B2B and B2C (2B2C). Leverage Key Opinion Leaders’ (KOLs) impact in the scientific communities to boost our product credibility and influence B2B purchasing decisions.
• Work closely with cross-functional teams, such as regional and global marketing teams, sales, product, data & analytics teams, etc, to foster alignment and ensure the delivery of successful and impactful projects.
• Stay informed about the publishing industry trends and competitor activities.

Key relationships :

Requirements :

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit

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Job Posting End Date :

31-08-2024