Senior Marketing Operations SpecialistVirtualVocations • Carrollton, Texas, United States
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Senior Marketing Operations Specialist
VirtualVocations • Carrollton, Texas, United States
30+ days ago
Job type
- Full-time
Job description
A company is looking for a Senior Marketing Operations Specialist.
Key Responsibilities
Maintain the marketing automation platform (Marketo) and related integrations
Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
Collaborate with marketing teams to execute campaigns, ensuring proper setup, tracking, and measurement of KPIs
Qualifications
5-8 years of experience in B2B Marketing Operations
Marketo Certified Expert
3+ years experience as a Marketo administrator with knowledge in building and deploying campaigns
Working knowledge of data retention practices and privacy laws, including CASL, GDPR, and CCPA
Experience implementing UTM tracking and tagging requirements for analytics and reporting
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Marketing Specialist • Carrollton, Texas, United States
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