Marketing Manager of Car Sales

Avis Car Sales Marketing Manager

The Avis Car Sales Marketing Manager drives lead generation, eCommerce performance, and brand growth across digital, local, and partnership channels. This role bridges strategy and execution connecting marketing performance with real-world retail outcomes. The ideal candidate combines strong digital marketing expertise with operational awareness of how campaigns translate into sales at store level.

This person will manage agencies, optimize paid media and SEO, oversee omnichannel attribution, and collaborate closely with field and retail sales leaders to ensure marketing spend drives tangible results.

Key Responsibilities

Lead Generation & Conversion Optimization

• Develop and manage integrated marketing campaigns that generate high-quality leads across paid, owned, and partner channels.
• Continuously optimize campaigns for conversion rate, cost per lead (CPL), and cost per acquisition (CPA).
• Partner with retail sales leadership to refine what constitutes a qualified lead based on conversion data and store-level feedback.
• Use feedback to refine lead scoring, optimize channel mix, and inform creative messaging.

Local Market & Store-Level Marketing

Omnichannel Strategy & Attribution

Performance Marketing & Agency Management

SEO & Organic Growth

Partnership Channel Marketing

Qualifications

Success Metrics

The annual starting salary for this position is between $100,000 - $135,000 annually. Factors that may affect starting pay within this range include geography / market, skills, education, experience, and other qualifications of the successful candidate.

Avis Budget Group is an Equal Opportunity Employer Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.