Marketing Manager Third Party Annuities Specialist

Senior Marketing Manager Third-Party Annuities Specialist

This role will support the annuities line of business for third-party distribution partners, reporting to the Head of Wealth Management & Channel Marketing Strategy. The person will drive the development and execution of marketing strategies, campaigns, and content tailored for third party partners, including broker-dealers, independents, and external wholesalers. The role will serve as a key contributor to annuity line strategy, enablement, and regulatory support, with a strong focus on partner-facing initiatives and wholesaler engagement. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence. Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors.

Responsibilities :

• Design, launch, and optimize marketing campaigns specifically geared toward third-party annuity partners, their financial professionals, and their clients.
• Develop, maintain, track, and update collateral, presentations, thought leadership, and digital assets for use by third party partners and wholesalers.
• Enable wholesalers with targeted materials, campaigns, event kits, and training resources to drive engagement and sales through third-party channels.
• Oversee the execution of multi-channel campaigns, track KPIs, and track against budget for third party annuity marketing initiatives.
• Work closely with Product Development, Distribution, Compliance, Legal, Technology, wholesalers, and external vendors to deliver integrated marketing solutions.
• Managing inventory at fulfillment center for giveaways, promotional items, event kits, etc.
• Draft and support communications to third-party wholesalers and financial professionals.
• Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian's annuity offerings and marketing approach.

Success Measures :

Skills :

Education :

Location :

Salary Range :

Our Promise :

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development, and opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.