E-Commerce Manager

WHAT IS THE BRAND?

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn), and other high-quality, iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices, delivered with a memorable customer experience, and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

WHAT IS THE JOB?

As a member of the Web Team, the role of E-Commerce Manager is an exciting high-growth, customer-focused role owning site merchandising, user experience, and email marketing. This role will bring products to life online and implement email and content campaigns that enhance the customer experience. This role owns all aspects of the online product life cycle from launch planning, content accuracy and implementation through to end-of-season and sale for both Sid and Ann Mashburn websites. Additionally, this role will be responsible for achieving channel sales goals, driving growth, and optimizing the online customer experience, through site merchandising, conversion optimization, and testing. Working cross-functionally with our Creative, Brand Marketing and Merchandising teams, this role will flawlessly execute content, email, SMS, and sale campaigns. This position reports to the Senior E-Commerce Manager and is a salaried, exempt position.

This position requires work five days a week from our West Midtown, Atlanta, GA Headquarters.

WHAT ARE THE RESPONSIBILITIES?

• Achieve company financial goals for Web channel.
• Ow n accuracy of all we bsite content in Shopify for both Sid and Ann Mashburn brands .
• Implement and maintain data-informed best practices for end-to-end homepage, navigation, and site merchandising strategy; manage Athos Commerce vendor relationship .
• Partner with Creative to maintain email marketing and site content calendars, including creative asset requests and briefs.
• Assist in weekly email deployments.
• Manage D-Catalog process for seasonal catalogs .
• Oversee seasonal sale setup and takedown ( including Summer, BFCM, and Winter sales promotions ).
• Troubleshoot site issues with development agency and implement fixes.
• Use data to identify opportunities to continually improve customer experience and conversion rate.
• Report weekly and monthly KPIs using G oogle Analytics , P ower BI, Shopify, Klaviyo , and Loop.
• Participate in testing and evaluating website enhancements.
• Work cross-functionally with Creative, Brand Marketing , Merchandising, and Sourcing to implement process improvements
• M anage E-Commerce Associate

WHAT ARE THE SKILLS?