Head of Influencer Marketing - Food / Beverage

REMOTE, EQUITY, CPG, DTC

This Jobot Job is hosted by : Dylan Currier

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Salary : $140,000 - $175,000 per year

A bit about us :

Our client is a fast-growing brand in the wellness and CPG space dedicated to helping people live healthier, feel more energized, and thrive every day. Their mission is to empower individuals through high-quality products and authentic storytelling that inspire better living.

Why join us?

• Competitive Salary + Bonus
• Stock Options
• Wellness Stipend
• Gym Stipend
• Great Healthcare plans

Job Details

The Head of Influencer Marketing will lead and scale the company’s influencer and creator partnerships to drive brand awareness, engagement, and growth. Reporting directly to the President, this role will oversee a small but high-performing team and play a pivotal role in expanding the brand’s reach through authentic collaborations with influencers, content creators, and brand advocates.

The ideal candidate is a strategic leader with deep experience in influencer marketing, performance-driven campaign management, and building scalable ambassador programs within lifestyle, wellness, or CPG categories.

Key Responsibilities

Strategy & Leadership

Develop and execute a holistic influencer marketing strategy aligned with brand goals and business growth objectives.

Lead, mentor, and grow a team of two influencer marketing professionals.

Collaborate with cross-functional teams (Brand, Digital, PR, and Growth Marketing) to integrate influencer initiatives into the broader marketing ecosystem.

Program Management & Scaling

Build and scale the influencer and ambassador programs—from micro and nano influencers to celebrity partnerships—focused on driving awareness, trust, and conversions.

Create efficient systems and processes for sourcing, vetting, onboarding, and managing influencer relationships at scale.

Negotiate contracts, manage budgets, and ensure clear ROI metrics for all influencer campaigns.

Performance & Insights

Track campaign performance and provide data-driven insights to continuously improve impact and efficiency.

Identify new opportunities, platforms, and trends in the influencer and creator economy to keep the brand ahead of the curve.

Leverage analytics to refine influencer mix, messaging, and content strategy based on audience resonance and business outcomes.

Partnership & Collaboration

Serve as the key liaison between the brand and the influencer community, fostering strong relationships built on authenticity and shared values.

Work closely with the creative team to develop compelling influencer content that reflects the brand’s mission of helping people live healthier and feel better.

Qualifications

7+ years of experience in influencer or social marketing, with at least 3 years in a leadership role.

Proven success developing and scaling influencer programs in the wellness, CPG, lifestyle, or health & fitness industries.

Strong understanding of influencer platforms, content trends, and performance metrics (e.g., reach, engagement, conversion, CAC, ROAS).

Excellent leadership, communication, and relationship-building skills.

Data-driven mindset with the ability to turn insights into action.

Passion for health, wellness, and helping people live better lives.

What You’ll Bring

A blend of strategic vision and hands-on execution.

A deep network within the influencer and creator community.

A collaborative spirit and growth-oriented mindset.

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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