Web Content Writer

Job Category :

Exempt Hiring Range : Commensurate with experience Pay Basis :

Annually

Subject to Grant Funding? : No Essential Job Functions : 1. Understands all components of digital marketing and presents solutions that align with business and marketing objectives that produce measurable results.

2. Formulates, directs, or coordinates digital communications activities and promotional campaigns for a wide range of clients, collaborating with public relations and marketing communications staff to determine the best way to present information to promote the university's programs and advance the institutional brand.

3. Identifies, develops, and evaluates digital communication strategies based on knowledge of university objectives and market characteristics.

4. Identifies main client groups and audiences, determines the best way to communicate and engage audiences to elicit desired outcomes, and develops and implements a communication plan.

5. Consults with clients and marketing staff to obtain information in order to create effective and action-oriented storytelling campaigns for the digital landscape.

6. Collaborates with the client the product, themes and methods, and any changes that should be made.

7. Writes engaging, SEO and SEM copy for use by the web, digital, or media to promote programs and services.

8. Serves as an analyst of website traffic to articulate user behavior trends to project teams and clients.

9. Stays current on new technologies, best practices, and trends in digital storytelling.

10. Understands key target personas, what's drives their decision making and what their needs.

11. Supports and executes deliverables related to SEO, analytics, content, and other deliverables as needed.

12. Continues to provide quality control making sure the digital marketing solutions align to strategy.

13. Works with assigned project teams to review campaigns, monitor performance, and identify areas for adjustments and optimizations.

14. Learns and masters the web CMS, Site Improve, project management, and other digital software tools.

15. Writes digital creative campaigns to deliver action-oriented content to encourage return visits and increase engagement through owned and shared media.

16. Collaborates with other NSU offices on a regular basis to increase engagement and amplify content through compelling storytelling through owned and shared media.

17. Edits or rewrites existing copy as necessary to maintain fresh content on shared and owned channels.

18. Writes to audiences in their terms and on their level so that the message is more readily received.

19. Varies language and tone of messages based on product and medium.

20. Reviews trends, consumer surveys, and other data regarding marketing to determine the best way to promote programs and services.

21. Conducts research and interviews to determine which of a program's features should be promoted.

22. Performs other duties as assigned or required. Marginal Job Functions : Required Knowledge, Skills, & Abilities : Knowledge :

1. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

2. Communications and Media - Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.

3. Marketing - Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes.

4. Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.

Skills :

1. Reading Comprehension - Proficient understanding of written sentences and paragraphs in work-

related documents.

2. Writing - Proficient skills in communicating effectively in writing as appropriate for the needs of the audience.

3. Time Management - Proficient skills in managing one's own time and the time of others.

4. Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

5. Speaking - Proficient skills in talking to others to convey information effectively.

6. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

7. Persuasion - Proficient skills in persuading others to change their minds or behavior.

8. Social Perceptiveness - Proficient skills in being aware of others' reactions and understanding why they react as they do.

Abilities :

1. Written Comprehension - The ability to read and understand information and ideas in writing so others will understand.

2. Written Expression - The ability to communicate information and ideas in writing so others will understand.

3. Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

4. Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

5. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

6. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Physical Requirements :

1. Near Vision - Must be able to see details at close range (within a few feet of the observer).

2. Manual Dexterity - Must be able to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.

3. Speech Recognition - Must be able to identify and understand the speech of another person.

4. Speech Clarity - Must be able to speak clearly so others can understand you.

5. May be required to work nights or weekends. Job Requirements : Required Certifications / Licensures : Required Education : Bachelor's Degree Major (if required) : Required Experience : Six (6) to eight (8) years of relevant writing and editing experience. Preferred Qualifications : Master's degree in communication, marketing, or related field preferred. Is this a safety sensitive position? No Background Screening Required? No Pre-Employment Conditions : Sensitivity Disclaimer : Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.