Campaign Marketing Manager

A company is looking for a Campaign Marketing Manager - B2G / Government.

Key Responsibilities

Build and execute integrated marketing campaigns targeting government audiences to drive awareness and engagement

Collaborate cross-functionally to align public sector messaging and account priorities

Analyze and optimize campaign performance using data-driven insights to increase conversions and ROI

Required Qualifications

3-5 years of B2B software campaign marketing experience, preferably selling to government

Strong understanding of government buyer journeys and public sector procurement dynamics

Proficiency with MarTech, CRM, and analytics tools (e.g., HubSpot, Salesforce)

Ability to manage multiple projects simultaneously with strong organization skills

Collaborative working style with a test-and-learn mindset to improve campaign outcomes