Talent.com
Director, Consumer Research and Insights
Director, Consumer Research and InsightsUnderdog Fantasy • Cleveland, OH, US
No longer accepting applications
Director, Consumer Research and Insights

Director, Consumer Research and Insights

Underdog Fantasy • Cleveland, OH, US
23 hours ago
Job type
  • Full-time
Job description

Director, Consumer Research and Insights

At Underdog, we make sports more fun. Our thesis is simple : build the best products and we'll build the biggest company in the space, because there's so much more to be built for sports fans. We're just over five years in, and we're one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it's still the early days.

We've built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app.

Underdog isn't for everyone. One of our core values is give a sh

  • t. The people who win here are the ones who care, push, and perform. If that's you, come join us.

Winning as an Underdog is more fun.

The Director of Research & Insights will lead the development and execution of a comprehensive insights strategy that deepens our understanding of our customers, brand, product, and marketplace. This leader will oversee all research initiativesqualitative, quantitative, and behavioraland translate insights into strategic guidance that drives brand growth, marketing effectiveness, and product innovation. Acting as both a subject matter expert and a strategic partner, the Director will champion a culture of customer-centric decision-making across the organization.

About the Role :

Customer & Market Insights

  • Lead the customer proposition and voice of customer program, creating a unified framework to capture, analyze, and share customer and market feedback across the business.
  • Design and execute custom research studies, brand tracking, and consumer sentiment analyses that reveal actionable insights and business opportunities.
  • Conduct market and competitive analyses to identify emerging trends, white space, and potential threats.
  • Partner cross functionally with Product, Strategy and Data to own the measurement, analysis, and reporting of consumer-level metrics, ensuring insights drive marketing, product, and brand strategies.
  • Strategic Influence & Storytelling

  • Triangulate research findings with data and insights to build clear, compelling narratives that influence strategic and operational decisions.
  • Provide insights that shape brand positioning, messaging, and marketing campaigns, connecting customer data to creative strategy.
  • Lead the articulation of the Underdog customer promise - ensuring our positioning, differentiation, and emotional and functional benefits resonate with fans.
  • Partner with Product, Marketing, VIP and Strategy leaders to inform roadmap prioritization and cross-channel initiatives.
  • Research Leadership & Governance

  • Oversee both qualitative and quantitative research projects, managing the full lifecycle from design to delivery.
  • Champion data governance, experimentation, and integration best practices, ensuring systems like CRM and analytics tools support deep customer understanding.
  • Be the internal subject matter expert on data collection tools, methodologies, and insight communication.
  • Optimize internal processes for gathering, sharing, and acting on customer data across departments.
  • Partnerships & Collaboration

  • Build strong relationships with senior leaders across Product, Marketing, and other functions to align insights and work with business goals.
  • Manage and nurture relationships with external research partners and vendors to ensure high-quality, strategic deliverables.
  • Collaborate with cross-functional teams to integrate insights into day-to-day decision-making and long-term planning.
  • Who You Are

  • 10+ years of experience in consumer insights, market research, or analytics, ideally within a fast-paced, consumer-focused brand or digital platform.
  • Proven track record of transforming data into actionable strategies that drive measurable business outcomes.
  • Deep expertise in both qualitative and quantitative research methods, with experience leading brand tracking and customer segmentation studies.
  • Strong storytelling and presentation skills; able to distill complex data into clear narratives for executive audiences.
  • Demonstrated ability to manage external research partners and large-scale insight programs.
  • Experience with CRM systems, analytics dashboards, and customer data integration best practices.
  • Passion for understanding customer behavior, culture, and the dynamics that shape brand loyalty.
  • Even Better If You Have

  • RMG category experience
  • Multi-product, direct to consumer experience in a hyper-competitive category
  • Our target starting base salary range for this position is between $176,000 and $210,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things.

    Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

    16 weeks of fully paid parental leave

    Home office stipend

    A connected virtual first culture with a highly engaged distributed workforce

    5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

    This position may require sports betting licensure based on certain state regulations.

    Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

    Create a job alert for this search

    Director Research • Cleveland, OH, US

    Related jobs
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • Cleveland Heights, Ohio
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...Show more
    Last updated: 30+ days ago • Promoted
    Expanding Markets Director

    Expanding Markets Director

    B&W MEGTEC • Akron, OH, United States
    Full-time
    Job Description - Expanding Markets Director (2500005F).The Director of Expanding Markets is responsible for developing new business in our innovative portfolio strategy in the AI / Data Center space...Show more
    Last updated: 30+ days ago • Promoted
    Senior SAP Group Reporting Director — Remote Leadership

    Senior SAP Group Reporting Director — Remote Leadership

    Clearsulting • Cleveland, OH, United States
    Remote
    Full-time
    A leading consulting firm based in Cleveland, OH is seeking a SAP Financial Close and Consolidations Director to manage SAP projects and lead a high-performing team. The ideal candidate will have ov...Show more
    Last updated: 5 days ago • Promoted
    Regional Medical Director

    Regional Medical Director

    Diverge Health • Cleveland, OH, United States
    Full-time
    At Diverge Health we are passionate about improving health access and outcomes for those most in need.We partner with primary care providers to improve the engagement and management of their Medica...Show more
    Last updated: 2 days ago • Promoted
    SAP Technology Sales Director - Chemicals & Resources

    SAP Technology Sales Director - Chemicals & Resources

    Accenture • Cleveland, OH, United States
    Full-time
    A leading global professional services firm is seeking an experienced Sales professional in California.This role involves driving the sales process and outcomes, managing client relationships, and ...Show more
    Last updated: 4 days ago • Promoted
    Director of Research- Sleep Disorder Center

    Director of Research- Sleep Disorder Center

    Cleveland Clinic Foundation • Cleveland, OH, US
    Permanent
    Cleveland Clinics Neurological Institute is seeking a highly accomplished and visionary.This pivotal role offers an exciting opportunity to advance understanding and treatment of sleep disorders wi...Show more
    Last updated: 30+ days ago • Promoted
    Director of Total Rewards and People Operations Services

    Director of Total Rewards and People Operations Services

    Cohen & Company • Cleveland, OH, US
    Full-time
    Director Of Total Rewards And People Operations Services.Cohen & Co is seeking a strategic and hands-on Director of Total Rewards and People Operations Services to lead the firm's compensation, ben...Show more
    Last updated: 11 days ago • Promoted
    Associate Director, Clinical Site Startup and Engagement Process Excellence & Delivery

    Associate Director, Clinical Site Startup and Engagement Process Excellence & Delivery

    Takeda Pharmaceuticals • Cleveland, OH, US
    Full-time
    Associate Director, Clinical Site Startup And Engagement Process Excellence & Delivery.Are you looking for a patient-focused, innovation-driven company to inspire you and empower you to shine? Join...Show more
    Last updated: 1 day ago • Promoted
    Behavioral Health Clinical Director

    Behavioral Health Clinical Director

    FCS, Inc • Akron, OH, US
    Full-time
    Behavioral Health Clinical Director.Role includes clinical leadership, program development and policy direction for FQHC. Full-time position with a FLEXIBLE schedule.Active OH licensure as LPCC-S or...Show more
    Last updated: 30+ days ago • Promoted
    Engineering Director, Professional Services

    Engineering Director, Professional Services

    Presidio Networked Solutions, LLC • Cleveland, OH, United States
    Full-time
    Presidio, Where Teamwork and Innovation Shape the Future.AtPresidio, we're at the forefront of a global technology revolution, transforming industries throughcutting-edge digital solutions and next...Show more
    Last updated: 16 days ago • Promoted
    Medical Director - Behavioral Health

    Medical Director - Behavioral Health

    Global Healthcare Services • Cleveland, OH, US
    Permanent
    Medical Director – Behavioral Health Cleveland, Ohio Area • Full-Time • Permanent A respected Behavioral Health organization in the Cleveland metro area is seeking an experienced Medical Director t...Show more
    Last updated: 18 days ago • Promoted
    Executive Director of Agency Evolution

    Executive Director of Agency Evolution

    Keystone Agency Partners • Cleveland, OH, US
    Full-time
    About Keystone Agency Partners.Keystone Agency Partners (KAP) is a rapidly growing insurance brokerage platform that acquires and partners with independent insurance agencies throughout the United ...Show more
    Last updated: 27 days ago • Promoted
    Contractual Behavioral Health Clinical Director

    Contractual Behavioral Health Clinical Director

    Gladegy Consulting • Euclid, Ohio, United States
    Full-time
    Quick Apply
    Job Opportunity : Contractual Clinical Director - Genesis Behavioral Services.Are you a proactive and motivated leader who inspires performance and drives quality outcomes? Genesis Behavioral Servic...Show more
    Last updated: 30+ days ago
    Executive Director, Platform Services

    Executive Director, Platform Services

    Reinsurance Group of America • Cleveland, OH, US
    Full-time
    Strategic Platform Services Manager.RGA is a purpose-driven organization working to solve todays challenges through innovation and collaboration. A Fortune 200 Company and listed among its Worlds Mo...Show more
    Last updated: 1 day ago • Promoted
    Expanding Markets Director

    Expanding Markets Director

    Babcock & Wilcox • Akron, OH, United States
    Full-time
    The Director of Expanding Markets is responsible for developing new business in our innovative portfolio strategy in the AI / Data Center space. This role will research, develop and implement a robust...Show more
    Last updated: 16 days ago • Promoted
    Director, Center for Hospital Throughput Science

    Director, Center for Hospital Throughput Science

    Cleveland Clinic Foundation • Cleveland, OH, US
    Permanent
    Cleveland Clinic is seeking a dynamic, innovative, and accomplished mid-level to senior hospitalist researcher to serve as Director of the newly established Program for Hospital Throughput Science ...Show more
    Last updated: 30+ days ago • Promoted
    Senior Regional Sales Director, DACH

    Senior Regional Sales Director, DACH

    Keyfactor • Independence, OH, United States
    Full-time
    Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human.Keyfactor helps organizations move fast to establish digital trust at scale - ...Show more
    Last updated: 27 days ago • Promoted
    Director, Environmental Health & Safety

    Director, Environmental Health & Safety

    Pursuit Aerospace • Cleveland, OH, United States
    Full-time
    Founded on a commitment to relentless, continuous operational improvement and extraordinary customer service, we at Pursuit Aerospace pride ourselves on competitive cost structures, exceptional on-...Show more
    Last updated: 30+ days ago • Promoted