Director of Communications

Director Of Communications

The Director of Communications will drive brand and categorical awareness through paid, owned, and earned channels. This person will work to transform our mission and product offerings into relevant newsworthy stories through strategic partnerships and integrated execution.

The Communications leader will provide day-to-day and strategic long-term support for the marketing department and business units. This role will include strategizing, planning, and executing various initiatives on corporate positioning programs for the company and its executives. The Director of Communications will be responsible for planning, managing, and expressing the LegalShield value proposition to traditional and non-traditional media. Development of utilization of proprietary survey data to insert the brand into media conversations about current events. This position will also lead the development of thought leadership content using LegalShield provider lawyers.

In coordination with the agency create messaging that allows for pitching of media to support insertion of the brand narrative into editorial surrounding legal issues and relevant current events. Research, identify, and submit admissions for key awards in the legal and identity theft protection space. Support our business units in collaborating on thought leadership pieces to be featured in HR related media and direct selling media. Collaborate with the competitive intelligence team and business units on survey topics, execution of surveys to support publicity efforts and sales enablement assets. Develop relationships with provider lawyers for use in media interviews, podcasts, and thought leadership content to be leveraged in social media. Act as the marketing lead with lawyer services to understand their needs and work with appropriate departments to deliver needed assets. Regularly measure and report PR efforts in monthly, quarterly, and annual reports.

At least 8 years of public relations or communications experience. Bachelor's Degree in communications, public relations, marketing, political science, or related field, Master's degree preferred. Proven track record managing an agency relationship and budget. Success in advising and supporting senior executives including CEOs and boards of directors. Must be a self-starter, well-organized, extremely detail-oriented team player that must be able to work in a fast-paced environment with short deadlines. Proven ability to build and maintain mutually beneficial relationships with media and influencers. A dynamic and effective storyteller who can deliver stories about our brands, products, offerings, and growth. Proven leadership abilities, able to lead from above and beneath. Data driven, able to understand winning metrics and effectively tell a story with them.

Exempt

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Regular and predictable attendance and punctuality are required. Some overnight travel may be required. Prolonged periods sitting or standing at a desk and working on a computer. Must possess basic computer knowledge.

Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities, and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state, or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at humanresources@legalshieldcorp.com.