Product Owner - Adobe Experience Platform

Platform Product Manager Web & App Experience

Location : Boston, NYC, or Miami (Hybrid 2 days / week in office). Were looking for a Platform Product Manager to own the strategy and delivery of Santanders web and app experience platforms. This role sits within the Marketing Technology team and focuses on Adobe Experience Manager (Sites & Assets), Adobe Target, and related optimization capabilities. As Platform PM, you will guide how these platforms evolve to support marketing, CX, and product needsensuring they are scalable, compliant, and easy to use for business teams. You will work closely with the Web Marketing team (website strategy, CRO, SEO, and campaign execution) as well as IT, Product, and global partners to drive adoption and maximize value from our investments in Adobe Experience Cloud.

Key Responsibilities

• Own the roadmap and backlog for web & app experience platforms (AEM Sites & Assets, Adobe Target, DAM, Adobe Campaign), aligned to the Marketing Value Stream strategy.
• Partner with the Web Marketing team to ensure platform capabilities enable CRO, SEO, and campaign execution goals.
• Translate business needs into platform requirements, user stories, and acceptance criteria for the Experience Platform squad.
• Collaborate with IT and Global teams to deliver enhancements, integrations, and platform stability.
• Ensure marketing teams are trained and enabled to use tools effectively based on their role / responsibility; act as the bridge between technology delivery and marketing adoption.
• Define KPIs and success measures for platform usage, adoption, and business impact (e.g., personalization velocity, content reuse, test performance).
• Monitor platform maturity, identify gaps, and drive the evolution of AEM and Target into app and logged?in environments.
• Advocate for marketing's needs in enterprise and global forums and ensure platforms are developed with compliance, governance, and scalability in mind.

Qualifications

Why Join Us

You'll be joining a Marketing Technology team that is in the middle of an exciting transformation. As Platform Product Manager for Web & App Experience, you'll shape the tools that empower marketers, fuel personalization, and deliver better digital experiences for our customers.

Pay and Benefits

The pay range for this position is $60.00 $80.00 / hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following :

Application Deadline

This position is anticipated to close on Oct 28, 2025.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.

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