Marketing Lead

Job Description

Job Description

About INTX

INTX is on a mission to modernize the Property & Casualty (P&C) insurance space by delivering powerful, intuitive SaaS solutions. As a growing startup, we’re helping carriers, reinsurers, MGAs and Captives transform the way they work with cutting-edge technology that brings efficiency, auditability, seamless integration, insight, and simplicity to complex processes.

About the Role

We're looking for a Marketing Lead to be our first and only marketing hire — someone who can own the entire marketing function from strategy to execution. This is a hands-on role for a self-starter who thrives in fast-paced, high-ownership environments. You’ll work closely with leadership to define our brand, generate leads, build campaigns, and scale our go-to-market engine.

Key Responsibilities

• Develop and own INTX’s marketing strategy — from brand positioning to lead generation and customer engagement.
• Plan and execute integrated marketing campaigns across digital, email, events, and content.
• Manage the company website, manage SEO / SEM, and drive traffic growth.
• Create compelling content — including whitepapers, case studies, social media posts, and newsletters.
• Set up and optimize marketing tools, CRM, analytics, and performance tracking systems.
• Partner with sales to align messaging, generate qualified leads, and shorten sales cycles.
• Define KPIs and report on marketing performance, iterating rapidly based on data.
• Manage external marketing and PR agencies — set scopes, coordinate deliverables, ensure brand / voice consistency, and hold vendors accountable to timelines and ROI.
• Build awareness in the P&C insurance space by identifying key channels, events, and communities.

Requirements

Deep marketing expertise

Start-up experience

P&C insurance industry knowledge

SaaS go-to-market familiarity

Qualifications

Phantom Stock Options

The Marketing Lead will be eligible for phantom stock options based on the achievement of defined marketing and growth objectives. Performance will be measured across four key categories, with weighting applied to reflect their importance to INTX’s business goals.

1. Brand & Market Presence

Goal : Increase market visibility and credibility in the P&C insurance and SaaS space.

2. Campaign Execution & Efficiency

Goal : Deliver high-quality, timely campaigns that support sales and brand goals.

3. Pipeline & Revenue Impact

Goal : Drive measurable lead generation and pipeline growth to support sales targets.

4. Strategic Initiatives

Goal : Build infrastructure and cross-functional alignment to enable scale.

Benefits

Why INTX

Benefits