Talent.com
Senior Director of Product Marketing
Senior Director of Product MarketingReal • Port Saint Lucie, FL, US
No longer accepting applications
Senior Director of Product Marketing

Senior Director of Product Marketing

Real • Port Saint Lucie, FL, US
29 days ago
Job type
  • Full-time
Job description

Senior Director of Product Marketing

Real is a publicly traded, fast-growing global real estate brokerage powered by technology and driven by people. Since our founding in 2014, we've been reimagining the residential real estate experience. With operations across the U.S., Canada, India, and the District of Columbia, we're leading the industry with our cutting-edge platform that empowers agents, simplifies the buying and selling journey, and unlocks greater financial opportunities.

At Real, we believe in pairing Tech x Humanity to create something truly different.

We are looking for a Senior Director of Product Marketing to lead Real's product marketing function and elevate it into a core strategic growth driver. This leader will be responsible for positioning Real as the most agent-centric brokerage in the industry by driving adoption of fintech products (including Real Wallet, credit card, and other financial services) and ancillary services (mortgage and title).

You will set the vision, build the team, and create best-in-class GTM strategies that connect our products with our agents. Reporting directly to the CMO, this is a highly visible, cross-functional role that will partner closely with Product, Engineering, Operations, and Growth to accelerate agent engagement and company revenue.

Strategy & Vision

  • Define the product marketing strategy across fintech (Real Wallet, credit card), mortgage, title, and brokerage offerings.
  • Build the product marketing function from the ground up, including hiring and developing a team of PMMs.
  • Own the agent value proposition and ensure consistent messaging across channels.

Go-to-Market Leadership

  • Lead end-to-end GTM planning and execution for new product launches and feature rollouts.
  • Partner with Brand, Social, and Events teams to orchestrate multi-channel campaigns.
  • Ensure alignment with Product and Engineering to prioritize roadmap based on agent and market needs.
  • Adoption & Growth

  • Drive agent adoption and utilization of Real products and services.
  • Establish KPIs for product launch, messaging, and adoption.
  • Cross-Functional Influence

  • Collaborate with Product, Growth, and Operations to support agent success.
  • Understand the needs of the agent to help shape roadmap and further product adoption.
  • Develop frameworks for messaging, positioning, agent communication, and competitive intelligence.
  • What You'll Bring

  • Ability to excel in a player-coach role to meet company objectives.
  • Proven track record building and leading product marketing teams in fast-growth environments.
  • Experience in software-based technology companies with highly collaborative GTM strategies, ideally with B2B marketing experience.
  • Expertise in fintech and / or financial services (credit cards, wallets, payments, lending). (Strongly Preferred)
  • Experience marketing ancillary services, including mortgage, title, insurance, or similar. (Nice to have)
  • Exceptional GTM leadershipskilled at taking products from idea to adoption at scale.
  • Strong ability to influence at the executive level and collaborate cross-functionally.
  • Excellent storytelling, strategic thinking, highly creative, strong communication skills.
  • Works with a data-driven mindset; comfortable owning KPIs and reporting at the C-suite level.
  • Education & Experience

  • 12+ years in product marketing, with at least 5 years in a leadership role (VP / Sr. Director).
  • Our Operating Principles

  • Be Agent Obsessed : We design every decision around creating value for our agents and their clients.
  • Move Fast with Purpose : We act with urgency, clarity, and focuswithout compromising our standards.
  • Own Your Outcome : Effort matters, but results matter more. We adapt, learn, and improve.
  • Be Bold; Challenge Often : We challenge assumptions, rethink "the usual," and push for smarter, simpler solutions.
  • Win Together : We set high standards, collaborate deeply, and celebrate shared success.
  • Additional Details

  • Travel Requirements : RISE, an annual company agent event, plus any additional company meetings or events.
  • Location Requirements : Candidates must be based in U.S. to be considered.
  • Physical Requirements : Ability to sit for long periods of time.
  • Our Commitment

    Real Broker LLC. is proud to be an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We welcome applicants of all backgrounds and identities, and we do not discriminate on the basis of race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, citizenship, veteran status, or any other status protected by applicable law.

    Create a job alert for this search

    Senior Director Product Marketing • Port Saint Lucie, FL, US

    Related jobs
    Store Product Sample Representative

    Store Product Sample Representative

    CDS (Club Demonstration Services) • Stuart, FL, United States
    Full-time
    We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage Solutions...Show more
    Last updated: 30+ days ago • Promoted
    National Sales Leader, Government Advisory Services (State, Local, Education)

    National Sales Leader, Government Advisory Services (State, Local, Education)

    EisnerAmper • Stuart, FL, United States
    Full-time
    At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact.Whether you're starting out in your career or taking your next step as a seasone...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Managers (Professional, Scientific, and Technical Services)

    Marketing Managers (Professional, Scientific, and Technical Services)

    Mercor • Fort Pierce, Florida, US
    Remote
    Full-time
    Mercor is recruiting • •Marketing Managers who work in Professional, Scientific, and Technical Services Sector • • as independent contractors working on a research project • •for one of the world’s top...Show more
    Last updated: 14 hours ago • Promoted • New!
    Senior Product Manager Internal Systems (Contract, Remote)

    Senior Product Manager Internal Systems (Contract, Remote)

    Infuse • Port Saint Lucie, FL, US
    Remote
    Full-time
    Senior Product Manager Internal Systems (Contract, Remote).Partner with leadership and department heads to define and communicate the vision for internal solutions that enhance operational efficie...Show more
    Last updated: 13 days ago • Promoted
    DIR - BUSINESS DEVELOPMENT

    DIR - BUSINESS DEVELOPMENT

    Universal Health Services, Inc. • Stuart, FL, United States
    Full-time
    Coral Shores Behavioral Health, a subsidiary of UHS.Baker Act receiving facility, which is located in sunny Stuart, Florida. Our professional staff provide high quality, individualized care to uniqu...Show more
    Last updated: 4 days ago • Promoted
    Producers and Directors

    Producers and Directors

    Mercor • Port St. Lucie, Florida, US
    Remote
    Full-time
    About the Role • • Mercor is seeking experienced • •Producers and Directors • • to support a leading AI lab in advancing research and infrastructure for next-generation machine learning systems.This eng...Show more
    Last updated: 15 hours ago • Promoted • New!
    Consumer Banking Product Manager

    Consumer Banking Product Manager

    Seacoast National Bank • Stuart, FL, United States
    Full-time
    Location : This position can be located at any Seacoast Bank office within the state of Florida.The Consumer Product Manager is responsible for the strategic development, management, and performance...Show more
    Last updated: 30+ days ago • Promoted
    Senior Account Executive

    Senior Account Executive

    Toshiba America Business Solutions Careers • Port Saint Lucie, Florida, USA
    Full-time
    First year potential total compensation is $100000.Base : $36000 to $44000 depending on experience.First-year on-track earnings at 100% including base commission bonus and expense allowance of $1000...Show more
    Last updated: 14 days ago • Promoted