Paid Media Manager

About this Position

At

Henkel, you’ll be part of an organization that’s shaping the future through

innovation, sustainability and collaboration. With our trusted brands like

Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge

technologies, you’ll have countless opportunities to explore new paths and

grow.

This

position is with our Consumer Brands business unit – where we empower our

employees to bring the best Laundry & Home Care and Hair products to people

around the world.

Dare to learn new skills, advance in your career and

make an impact at Henkel.

What you´ll do

The Paid Media Manager plays a pivotal role in transforming how MSDS (SexyHair, DevaCurl, STMNT, Myidentity) connects brands to consumers – building a unified, data-driven paid media engine that drives awareness, engagement, and conversion across all four brands.

• Reporting to the Director, Digital Commerce, Digital Marketing & Business Intelligence, this role manages the day-to-day strategy, execution, and performance optimization of MSDS’s paid media investments.
• Working in close partnership with the Brand Directors, Social & Creator Strategy, Creative Strategy & Design, and eCommerce teams, this role ensures every dollar spent delivers measurable brand and business results.
• Develop and implement full-funnel paid media strategies across platforms (Meta, TikTok, YouTube, Google, Amazon, programmatic, etc.) that support brand objectives and business KPIs.
• Partner with Brand Marketing and Social teams to translate campaign goals into media plans with clear audience, platform, and format strategies.
• Define and manage channel budgets and allocations in alignment with the Director and Brand leads, ensuring efficiency and accountability.
• Oversee day-to-day campaign execution, ensuring all paid media campaigns launch accurately, on time, and on budget.
• Monitor, analyze, and optimize performance across platforms in real time, leveraging data to maximize ROI and minimize inefficiencies.
• Collaborate with the Creative Design and Creative Strategy teams to continuously test and refine creative assets for performance improvement.
• Manage external media partners and agencies to ensure flawless execution and innovation.
• Own campaign reporting and performance dashboards; translate data into actionable insights for Brand and Digital leadership.
• Develop learning agendas, A / B testing frameworks, and quarterly performance reviews to drive continuous improvement.

Partner with Business Intelligence to connect media results to sales, traffic, and eCommerce outcomes.

Explore new ways to connect content, community, and commerce through data-driven experimentation.

What makes you a good fit

Some benefits of joining Henkel

The salary for this role is $100,000.00- $120,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.