Talent.com
Consumer Capital Management is hiring : Marketing Director - Highly Regulated CPG

Consumer Capital Management is hiring : Marketing Director - Highly Regulated CPG

MediabistroSonoma, CA, United States
2 days ago
Job type
  • Full-time
Job description

LOCATION : Remote (preferred : Austin, San Francisco, Chicago)

REPORTS TO : Head of Brand

POSITION OVERVIEW

This role is with our highly regulated CPG portfolio company, JOEY. As part of a growing startup backed by a larger portfolio, you will have the opportunity to contribute directly to the company’s growth and success while working within the structure and discipline needed to thrive in a regulated CPG sector.

As Marketing Director for JOEY, you will lead the planning and execution of the brand’s 2026 consumer launch. This role is equal parts strategic architect and hands-on operator—designing the launch roadmap while also executing campaigns, partnerships, and digital activations that introduce JOEY to consumers.

You will collaborate closely with the Growth Lead to align DTC marketing with omnichannel strategy, ensuring retail and digital efforts reinforce each other. The role demands expertise in consumer-facing brand building, digital media in regulated categories, and a proven ability to bring disruptive products to market.

This is not a manager-of-managers position. Instead, you will work in a lean team environment, supported by external partners, where your experience and executional drive directly shape how JOEY enters the market.

KEY RESPONSIBILITIES

  • Launch Leadership – Own the end-to-end 2026 launch strategy and execution, balancing brand-building, digital campaigns, and retail activations.
  • Marketing Strategy Development – Build annual and quarterly plans that set vision while driving near-term brand awareness and trial.
  • Omnichannel Alignment – Partner with the Growth Lead to ensure DTC and retail marketing strategies are tightly integrated.
  • Digital & Media Expertise – Lead the design and execution of paid, earned, and owned media campaigns in compliance-heavy environments.
  • Partnerships & Cultural Integration – Build partnerships with media, cultural platforms, and brand collaborators that extend JOEY’s reach and credibility.
  • Hands-On Campaign Development – Write briefs, manage creative development, and execute activations with agencies, freelancers, and cross-functional partners.
  • Consumer Insight Application – Translate consumer data and research into actionable positioning and campaigns.
  • Regulatory Stewardship – Ensure all marketing adheres to compliance standards while maximizing creative expression.

QUALIFICATIONS

  • 15+ years of marketing experience in consumer brands / CPG, including significant launch leadership.
  • Proven success building and launching consumer-facing brands, ideally in regulated categories (alcohol, cannabis, OTC, fintech, or similar).
  • Expertise in digital media, influencer programs, and strategic partnerships.
  • Experience working cross-functionally with growth, sales, and creative teams.
  • Ability to balance vision-setting with hands-on execution in a small, entrepreneurial team.
  • Deep understanding of navigating regulatory constraints in creative brand building.
  • Create a job alert for this search

    Management Is Hiring • Sonoma, CA, United States

    Related jobs
    • Promoted
    Marketing Director - Highly Regulated CPG

    Marketing Director - Highly Regulated CPG

    Consumer Capital ManagementSanta Rosa, CA, United States
    Full-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 7 days ago
    • Promoted
    Director, Commercial Marketing - MedTech robotics

    Director, Commercial Marketing - MedTech robotics

    HealthCare Recruiters InternationalSonoma, CA, US
    Full-time
    Director of Commercial Marketing for a successful surgical robotics company in the Bay Area.This role is central to shaping our go-to-market strategy, driving adoption of.Build audience-centric str...Show moreLast updated: 9 days ago
    • Promoted
    Director of Marketing

    Director of Marketing

    Travel + Leisure Co.Windsor, CA, US
    Full-time
    Our dedicated associates help the company achieve its mission to put the world on vacation.Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and t...Show moreLast updated: 30+ days ago
    • Promoted
    Contract Director Digital Marketing (remote)

    Contract Director Digital Marketing (remote)

    FitziiEmeryville, CA, United States
    Remote
    Full-time
    Contract Director Digital Marketing (remote).At Stasher, we believe that small changes have the power to make a big impact. What started as an endlessly reusable, food-grade silicone storage bag has...Show moreLast updated: 30+ days ago
    • Promoted
    Director, Product Marketing - Technology Partners

    Director, Product Marketing - Technology Partners

    TaniumEmeryville, CA, United States
    Full-time
    The Director of Product Marketing, Technology Partners will be a key enabler for all facets of our go-to-market strategy as it pertains to integrated solutions with Microsoft and ServiceNow.You’ll ...Show moreLast updated: 8 days ago
    • New!
    Director of Marketing

    Director of Marketing

    MediabistroBerkeley, NB, United States
    Full-time
    GU is a family-owned market-leading global sports nutrition brand and we are looking for a Director of Marketing to join our team!. The Director of Marketing is a pivotal leadership role, responsibl...Show moreLast updated: 8 hours ago
    Marketing Director, U.S. VOXZOGO marketing

    Marketing Director, U.S. VOXZOGO marketing

    MediabistroSan Rafael, CA, United States
    Full-time
    BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.Since our founding in 1...Show moreLast updated: 2 days ago
    Dreyer's Grand Ice Cream, Inc is hiring : Marketing Director in Walnut Creek

    Dreyer's Grand Ice Cream, Inc is hiring : Marketing Director in Walnut Creek

    MediabistroWalnut Creek, CA, United States
    Full-time
    Love ice cream? Join the #1 ice cream company in the U.Dreyers Grand Ice Cream (DGIC)and help shape the future of iconic brands loved worldwide. As part of Froneri, the global ice cream leader, w...Show moreLast updated: 30+ days ago
    • Promoted
    Border Patrol Agent

    Border Patrol Agent

    U.S. Customs and Border ProtectionMadison, CA, United States
    Full-time
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 30+ days ago
    • Promoted
    Director Sales & Marketing

    Director Sales & Marketing

    Sage HospitalitySonoma, CA, US
    Full-time
    Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach. Achieves a minimum of 90% of productivity goals and 100% o...Show moreLast updated: 30+ days ago
    • Promoted
    Customs and Border Protection Officer - Experienced (GS9)

    Customs and Border Protection Officer - Experienced (GS9)

    U.S. Customs and Border ProtectionAngwin, CA, United States
    Full-time
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 30+ days ago
    • Promoted
    Customs and Border Protection Officer

    Customs and Border Protection Officer

    U.S. Customs and Border ProtectionAngwin, CA, United States
    Full-time
    Customs and Border Protection (CBP) offers those interested in a career in law enforcement an exceptional opportunity to work with an elite team of highly trained professionals whose camaraderie, p...Show moreLast updated: 30+ days ago
    Marketing Director - Highly Regulated CPG Job at Consumer Capital Management in

    Marketing Director - Highly Regulated CPG Job at Consumer Capital Management in

    MediabistroSanta Rosa, CA, United States
    Full-time
    LOCATION : Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY. As part of a growing startup backed by a larger portfolio, you will h...Show moreLast updated: 2 days ago
    • Promoted
    Director, Commercial Marketing - MedTech robotics (Sonoma)

    Director, Commercial Marketing - MedTech robotics (Sonoma)

    HealthCare Recruiters InternationalSonoma, CA, US
    Part-time
    Director of Commercial Marketing for a successful surgical robotics company in the Bay Area.This role is central to shaping our go-to-market strategy, driving adoption of.Build audience-centric str...Show moreLast updated: 5 days ago
    • Promoted
    Director Sales & Marketing

    Director Sales & Marketing

    Sage Restaurant GroupSonoma, CA, United States
    Full-time
    Meets and exceeds revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach. Achieves a minimum of 90% of productivity goals and 100% o...Show moreLast updated: 3 days ago
    Director of Sales & Marketing

    Director of Sales & Marketing

    Radiate Hospitality, LLCBerkeley, CA, USA
    Full-time
    Quick Apply
    We are seeking a dynamic, entrepreneurial Corporate Director of Sales & Marketing, who will be responsible for full oversight of all Sales, Marketing, & Strategy functions and activities fo...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Director - Highly Regulated CPG (Sonoma)

    Marketing Director - Highly Regulated CPG (Sonoma)

    Consumer Capital ManagementSonoma, CA, US
    Part-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 5 days ago
    • Promoted
    Director of Sales & Marketing

    Director of Sales & Marketing

    Radiate HotelsBerkeley, CA, US
    Full-time
    We are seeking a dynamic, entrepreneurial Corporate Director of Sales & Marketing, who will be responsible for full oversight of all Sales, Marketing, & Strategy functions and activities for their ...Show moreLast updated: 30+ days ago