Talent.com
Manager, Marketing Technology & Product Strategy
Manager, Marketing Technology & Product StrategyWisconsin Staffing • Milwaukee, WI, US
Manager, Marketing Technology & Product Strategy

Manager, Marketing Technology & Product Strategy

Wisconsin Staffing • Milwaukee, WI, US
2 hours ago
Job type
  • Full-time
Job description

Strategic Manager, Marketing Technology & Product Strategy

We are seeking a strategic Manager, Marketing Technology & Product Strategy to own the vision, strategy, and roadmap for our sales and marketing technology stack. This role will focus on connecting marketing automation tools, CRM capabilities, and sales enablement and demand generation platforms to drive measurable growth and operational efficiency. The ideal candidate will combine product management expertise with a deep understanding of marketing workflows, ensuring seamless integration across HubSpot, CRM systems, and other tools that support sales and marketing alignment.

Key Responsibilities :

  • Sales & Marketing Product Strategy & Roadmap (4050%)

Define and own the product strategy and roadmap for sales and marketing platforms, ensuring alignment with business goals and revenue objectives.

  • Partner with sales and marketing leadership to gather user feedback and translate it into actionable platform enhancements.
  • Serve as product owner for CRM and marketing automation tools, driving adoption and maximizing ROI.
  • Collaborate with technology teams to prioritize features, integrations, and automation that improve lead quality, conversion, and pipeline velocity.
  • Monitor platform performance and utilization, delivering insights and recommendations to leadership.
  • Marketing Automation & Workflow Integration (3040%)
  • Design and implement automated workflows in HubSpot and other marketing tools to support lead nurturing, segmentation, and personalized outreach.

  • Ensure seamless integration between CRM and marketing platforms, enabling data-driven campaigns and accurate attribution.
  • Build and manage automated sales campaigns (e.g., drip, nurture) that accelerate conversion and support rep outreach.
  • Partner with marketing operations to maintain data integrity and compliance across all systems.
  • Stay current on best practices for marketing automation, CRM optimization, and sales enablement technologies.
  • Performance Analysis & Optimization (2030%)
  • Develop dashboards and reporting frameworks to track KPIs, ROI, and funnel health across platforms.

  • Analyze campaign performance and user behavior to identify opportunities for automation and conversion improvement.
  • Collaborate with brand, content, and demand generation teams to align messaging and creative with platform capabilities.
  • Lead internal communications and training on new features, workflows, and best practices to drive adoption.
  • Required Skills & Experience :

  • Hands-on experience with CRM platforms (e.g., Microsoft Dynamics 365, HubSpot) and marketing automation tools.
  • Proven track record in product strategy and roadmap development for sales and marketing technologies.
  • Strong understanding of marketing workflows, lead lifecycle management, and sales enablement.
  • Analytical skills with experience in A / B testing, funnel analysis, and marketing attribution.
  • Excellent communication and stakeholder management skills; experience working with field sales teams highly preferred.
  • Experience working cross-functionally in a matrixed environment.
  • Bachelor's degree preferred but not required.
  • Experience in B2B or B2B2C marketing environments.
  • Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Services?is national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Services?is a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages. Anywhere Integrated Services' Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH / ME), Mid-Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).

    Anywhere Real Estate Inc. is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby's International Realty we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

    At Anywhere, we are empowering everyone's next move your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.

    We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including : Great Place to Work, Forbes World's Best Employers, Newsweek World's Most Trustworthy Companies, Ethisphere World's Most Ethical Companies EEO Statement : EOE including disability / veteran

    Create a job alert for this search

    Manager Marketing Strategy • Milwaukee, WI, US

    Related jobs
    Senior Manager of Digital Strategy

    Senior Manager of Digital Strategy

    Planned Parenthood of Wisconsin, Inc. • Milwaukee, WI, United States
    Full-time
    At Planned Parenthood of Wisconsin, Inc.PPWI), we work to provide quality, affordable health care services, comprehensive education, and strong advocacy. We serve over 60,000 patients annually in 18...Show more
    Last updated: 9 days ago • Promoted
    Intern - Product Marketing

    Intern - Product Marketing

    HellermannTyton • Milwaukee, WI, United States
    Full-time
    Under the direction of the Product Team Leader - Automotive, the Marketing Product Management Intern is responsible for assisting the Product Team with research, information gathering, data input, ...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Product Manager

    Sr. Product Manager

    Orangepeople • Glendale, Wisconsin, USA
    Full-time
    Join our forward-thinking team as a Sr.We are incubating and launching groundbreaking product experiences in both Test & Learn and Production environments. Were at the forefront of innovation expl...Show more
    Last updated: 11 days ago • Promoted
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Union Grove, WI, USA
    Full-time
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...Show more
    Last updated: 23 days ago • Promoted
    Consumer Experience & Merchandising Specialis

    Consumer Experience & Merchandising Specialis

    Tweezerman International • Port Washington, Wisconsin, USA
    Full-time
    This position is a hybrid role to serve as the primary contact to our customers followers and brand fans as well as assist with updates to our and websites. The Consumer Experience & Merchan...Show more
    Last updated: 3 hours ago • Promoted • New!
    Director of Product Management

    Director of Product Management

    Regal Rexnord • Milwaukee, WI, US
    Permanent
    Director Of Product Management.Reporting to the Senior Director of Product Management for the Clutch & Brake Division, part of the Industrial Powertrain Solutions Segment, the Director of Product M...Show more
    Last updated: 30+ days ago • Promoted
    Senior Director, Product Management Digital Product Service

    Senior Director, Product Management Digital Product Service

    Northwestern Mutual • Milwaukee, WI, United States
    Full-time
    Lead teams of product managers and technical business analysts that work on empowered cross functional teams to solve hard problems for both customers and the business. Work with other Directors in ...Show more
    Last updated: 11 hours ago • Promoted • New!
    Senior Marketing Manager

    Senior Marketing Manager

    Keller Executive Search • Milwaukee, WI, US
    Full-time
    Quick Apply
    This is a position within Keller Executive Search and not with one of its clients.This senior position will lead Marketing for Keller Executive Search in Milwaukee, WI, United States, shaping strat...Show more
    Last updated: 22 days ago
    Director of SalesMarketing

    Director of SalesMarketing

    Wintrust • Menomonee Falls, Wisconsin, USA
    Full-time
    Wintrust provides community and commercial banking specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated sol...Show more
    Last updated: 8 days ago • Promoted
    Engineering Manager, Electronics Hardware and Firmware

    Engineering Manager, Electronics Hardware and Firmware

    Columbus McKinnon • Menomonee Falls, Wisconsin, USA
    Full-time
    The Engineering Manager Electronics Hardware and Firmware leads a team of engineers in the design and development of advanced electronic systems and embedded firmware for industrial and commercial ...Show more
    Last updated: 30+ days ago • Promoted
    Director Strategic Access Programs

    Director Strategic Access Programs

    Froedtert Health • Menomonee Falls, WI, United States
    Full-time
    Director Strategic Access Programs.US : WI : MENOMONEE FALLS at our WOODLAND PRIME 400 facility.Shift Details : Holidays : Weekends : . The Director Strategic Access Programs leads the strategic planning,...Show more
    Last updated: 17 days ago • Promoted
    Director, Product Management & Digital Strategy

    Director, Product Management & Digital Strategy

    Johnson Controls • Glendale, Wisconsin, USA
    Full-time
    Johnson Controls is the global leader for smart healthy and sustainable buildings.At Johnson Controls weve been making buildings smarter since 1885 and our capabilities depth of innovation experien...Show more
    Last updated: 18 days ago • Promoted
    Director of Digital Marketing

    Director of Digital Marketing

    Uline • Somers, WI, United States
    Full-time
    Uline Drive, Pleasant Prairie, WI 53158.Uline is seeking a Director of Digital Marketing to guide our Paid Search program, managing a multimillion-dollar budget and high-performing team to support ...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Security Engineer

    Senior Product Security Engineer

    Rockwell Automation • Mequon, WI, United States
    Full-time
    Mayfield Heights, Ohio, United States.Mequon, Wisconsin, United States.Milwaukee, Wisconsin, United States.Rockwell Automation is a global technology leader focused on helping the world's manufactu...Show more
    Last updated: 4 days ago • Promoted
    Manager, Digital Marketing

    Manager, Digital Marketing

    USA Jobs • Milwaukee, WI, US
    Full-time
    At HSA Bank, were working toward a world where everyone is empowered to save for a healthy future.Our offerings in the healthcare savings space drive down healthcare costs, increase access, and ass...Show more
    Last updated: 2 hours ago • Promoted • New!
    Senior Strategy Program Manager - Product Development

    Senior Strategy Program Manager - Product Development

    Harley-Davidson • Milwaukee, WI, US
    Full-time
    Senior Strategy Program Manager - Product Development.At Harley-Davidson, we are building more than machines.It's our passion and commitment to continue the evolution of this storied brand, and hei...Show more
    Last updated: 30+ days ago • Promoted
    Director of Product Management

    Director of Product Management

    Zurn Elkay Water Solutions Corporation • Milwaukee, WI, US
    Full-time
    Director of Product Management.Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE : ZWS...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager Business Development (Remote)

    Senior Manager Business Development (Remote)

    Leonardo DRS • Menomonee Falls, WI, United States
    Remote
    Full-time
    The Leonardo DRS Naval Power Systems business is a trusted provider of innovative naval gas and hybrid power systems, control technology and support solutions for the U. Navy and navies around the w...Show more
    Last updated: 30+ days ago • Promoted