Director, Energy Marketing - Jordan (North America)

Director, Brand Marketing, Energy, North America

We are seeking a Director, Brand Marketing, Energy, North America to lead a team that seeks, bonds, serves, and collaborates with the most relevant and authentic influencers and partners for the right moments against key category / brand / business priorities. The ideal candidate demonstrates cultural savvy and strategic thought leadership, with a keen knowledge of our target consumer and who is influencing this consumer. We are looking for someone who can suggest innovative, imaginative, and resourceful ways to solve problems, overcome obstacles, and take Jordan Brand into new territory. In this role, you will be able to challenge outdated rules, the status quo, and traditional thinking to accelerate our distinction within the energy ecosystem. You will create multiplier maps, clear plans, and journeys for our influencers & partners, always putting the consumer at the center. This person is creative with budgets and always driven to deliver the highest quality of work.

What You Will Work On

You will drive execution and amplification of the energy vision and strategy, bringing in new consumers and audiences into the brand across all levels. Each day will bring dynamic opportunities that you'll work with your team of brand marketers to solve for. You will obsess how to make our brand, product, purpose, and seasonal messages resonate with our target consumers. Your team will lead the adaption and execution of content, services, partnerships, and experiences in a way that is locally relevant and deepens the relationship with our consumer.

Together, with your partners, you will grow and establish new partnerships while maintaining the health of our existing roster, driving connections with key communities to seed, ignite, and scale the love for our brand.

Responsibilities will include :

• Deliver & lead journeys / calendar / contract across product, service & projects for partners.
• Nurture and manage relationships with key Jordan Brand partners (including influencers, catalysts, and NBHD).
• Constantly map & evaluate our relationships, partnerships, concepts, and moments.
• Develop strategic plans for partnerships. Instill process and clear direction, echoing the Global Entertainment & Energy Marketing long term strategy, partner portfolio, and playbook.
• Key liaison with internal brand teams to service Energy needs for Brand Defining and seasonal moments and campaigns.
• Work with cross functional teams to build and facilitate energy journeys including the creation of physical and digital activations.
• Build decks showcasing Energy Marketing strategy, positioning for partners and key Energy moments.
• Educate and inspire team with passion, purpose, and an authentic attitude relating to industry shifts in marketing and consumer behaviors that ensure we stay on the edge of culture.

Who You Will Work With

This role will hard line report to the Jordan NA Sr. Marketing Director with a dotted line report into the Jordan NA Energy GM. The candidate will work cross functionally across diverse teams to go to market including Jordan / Nike Global and other Geography partner experts across digital marketing, influencer, wholesale, data science, paid media, creative, global and city teams. This will require consistent collaboration, partnership, and consensus with critical stakeholder groups in order to effectively lead the energy marketing offense across the geography.

What You Bring