VP, Product Marketing

VP, Product Marketing

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We're also one of the first B Corporations in Canada, meaning we're as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

We are looking for a talented, passionate, strategic and performance-oriented product marketing leader to help drive our innovation and advance the corporate purpose software category. As the VP Product Marketing, you play a strategic role leading our product marketing, pricing & packaging, channel marketing and client experience. Your team will support commercial readiness, helping define sales plays, markets and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth as you continue to shape a new category. You will be a key partner in ensuring product-level revenue goals are met. As Corporate Purpose takes center-stage in the world, and as Benevity further strengthens its leadership in the social impact and inclusion space, this is an incredibly exciting time to lead the charge on marketing products and solutions powering purpose and making our world better.

What you will do :

• Develop and execute product go-to-market strategies and launches and lead a collaborative GTM process to bring new solutions to market working with our Product, Marketing, Sales enablement, Sales and Client Success teams
• Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with cross-functional teams to take these to market effectively
• Refine and establish pricing and packaging strategies for all existing and new products including new product introductions, promotions, process approvals
• Develop, implement, and evaluate a competitive positioning and messaging for the delivery of Benevity's innovation and business growth strategy
• Advise integrated programs and campaigns to generate sales pipeline for the business based on defined ideal customer profiles and their buyer journeys
• Direct and create modern and highly compelling education content and community experiences to increase client engagement and education
• Function as strategic voice of the product to provide competitive, product, market and branding knowledge for the marketing organization
• Develop high degree of market intimacy to help the organization anticipate trends and deliver engaging content
• Work with Sales Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
• Create excitement and pride among internal teams on new product-related developments and launches
• Lead and develop a talented team of marketers and create a culture of excellence, focus and excitement around our products
• Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team's impact and manage its priorities and productivity
• Identify market and growth opportunities through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges

What you will bring :

Discover your purpose at work

We're not employees, we're Benevity-ites. From all locations, backgrounds and walks of life, who deserve more

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you're valued for who you are and challenged to see who you can become

It's time to join Benevity. We're so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there's no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it's for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn't a buzzword Diversity, equity, inclusion and belonging are part of Benevity's DNA. You'll see the impact of our massive investment in DEIB daily from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.