Manager, Paid Digital Marketing

Company Overview

Farmers Business Network (FBN) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology-enabled agricultural platform.

We offer high ROI farm inputs, fintech and sustainability products and services powered by network data, and farm-tested insights from our global farmer community. Our platform helps FBN members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues : providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.

We are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the and , and were also named "" by Fast Company Magazine.

Position Summary

The Manager, Digital Marketing will own digital marketing strategy. Drive, develop and execute digital marketing campaigns that improve current and prospective customer engagement with the Company and product across multiple digital channels and that meet or beat specific digital program goals.

The ideal person for this role is passionate about building and executing digital growth strategies. You will lead digital marketing initiatives that are focused on crafting an effortless experience for the user and maximizing digital conversions. You are someone who gets excited about diving into the data, curious about user behavior or trends, using A / B testing to prove concepts and finding creative ways to optimize your digital programs. You will partner with many cross-functional groups across FBN℠ to make these digital strategies a reality. Your success will require a strong understanding of our customer segments and how we engage with them in a meaningful way. You will have the chance to shape a highly visible area of FBN℠ that directly impacts growth of the business.

Responsibilities

• Architect and implement paid digital strategies via Google Ads, Bing Ads, Facebook, and other paid digital marketing channels
• Drive funnel acquisition and optimization through paid digital performance marketing channels
• Develop, implement, and manage performance marketing campaigns globally across all digital channels including SEM, programmatic display, paid social and affiliate marketing
• Utilize marketing tools including; Salesforce, Marketo, Google Ads, Google Analytics, Bing, Facebook Business Manager, and Linkedin Campaign Manager to create world-class digital marketing programs, run reports, turn numbers into action plans and help propel the marketing teams demand generation goals
• Create audience lists to tailor campaigns for targeted audiences across specific market segments, industries, and roles
• Practice data based decision making related to digital campaign management
• Use data analytics and marketing technologies to inform decisions and iterate on marketing campaigns to drive growth and achieve KPIs
• Own the forecasting, monitoring, and reporting of performance marketing budgets
• Develop, execute, and manage A / B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
• Continuously evaluate emerging media strategies to identify growth opportunities and rebalance our paid marketing channel allocations as appropriate
• In partnership with Brand and Campaign Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, and retention

Minimum Qualifications

Preferred Qualifications

Characteristics

To understand the physical demands of this job, please click and refer to Template B The following represents FBN's reasonable estimate of the US national average base salary range for this role based on market data and placement of internal employees : $130,000-$180,000. This salary range may vary based on geography and the higher cost of labor in some metropolitan areas. Beyond Base Pay, FBN also offers all full-time / permanent employees competitive total compensation packages that include equity compensation, paid holidays plus an additional floating holiday, work flexibility including paid time off and remote work if your role is eligible, parental leave, benefits including but not limited to : medical, dental, vision, wellbeing, short & long term disability, life insurance, 401k, HSA employer contributions, and more. FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program . FBN is also committed to providing reasonable accommodations to the known limitations for qualified applicants with disabilities and disabled veterans in our job application process. If you need assistance to complete or participate in an interview, please let us know.

Our Benefits

FBN strives to provide our employees and their families with a competitive, fair, and inclusive benefits experience that is focused on supporting their physical, financial, and emotional wellbeing. Our benefits are thoughtfully designed to align with our core values and power the prosperity of our workforce.

Wealth

We offer a 401(k) program as well as access to a Certified Financial Planner to help our team members manage their wealth and plan and save for their future. Additionally, we offer all full-time employees stock as part of their compensation package, so that they can share in our collective success.

Health

We offer comprehensive health benefits, with access to quality care for all full-time employees and their families. Our US employees also have access to virtual healthcare services through a company-paid One Medical membership. Outside of the US, we provide supplemental programs in addition to national healthcare offerings. Paid parental bonding leave is provided to give you the support you need to ensure your family feels cared for.

Wellbeing

Promoting the mental and emotional wellbeing of our employees is a top priority. We provide premium mental health and wellness support, including free therapy, life and career coaching sessions. We want our team members to take time away when they need to, and offer generous paid time-off.

Other Perks

We offer a variety of other programming and resources to support our employees growth, productivity, and wellbeing. These include paid work-from-home set-ups for our remote team members, internet and phone reimbursement, a commuter benefits program, as well as other employee discount programs.