Digital Marketing Operations AnalystKelly Science, Engineering, Technology & Telecom • Lake Forest, IL, United States

Digital Marketing Operations Analyst

Kelly Science, Engineering, Technology & Telecom • Lake Forest, IL, United States

11 days ago

Job type

Full-time

Job description

Important information : To be immediately considered, please send an updated version of your resume to somp767@kellyservices.com

Role : Channel Metadata Analyst (Digital Lab)

Pay- $65 per hour

Duration- 2 years

Location- Mettawa, IL 60045 (Hybrid; Onsite Tuesday, Wednesday, Thursday

What are the top 3-5 skills, experience or education required for this position :

Experience with digital marketing operations, database / content management, project management.
Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
Exceptional communication and collaboration skills across business and technical teams.
Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.

Summary : The Channel Metadata Analyst supports AbbVie Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard / data operations.

Responsibilities :

Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution

Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards

Utilize Salesforce (CPMT) for metadata activities

Perform data querying, analysis, and process automation using SQL

Develop and maintain documentation such as playbooks, guides, and RACI matrices

Onboard cross-functional / agency teams on workflows and operational processes

Partner with teams to gather requirements, test, and verify data inputs / outputs

Drive standardization, automation, and process improvements to enable greater efficiency

Troubleshoot issues, identify root causes, and implement corrective actions with partners

Design, update, and maintain dashboards / operational reports using Smartsheet, Workfront, & PowerBI

Oversee and support aspects of Email Rental and Preference Center workflows and operations

Stay current with digital operations best practices and recommend new solutions

Communicate clearly and set expectations throughout operational processes

Qualifications :

Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience

Experience with digital marketing operations, database / content management, project management.

Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus

Exceptional communication and collaboration skills across business and technical teams

Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment

Proven track record of cross-functional teamwork and driving programs to completion

Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)

Enthusiastic, solution-oriented, and open to new challenges

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Digital Marketing Analyst • Lake Forest, IL, United States

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