Responsibilities
include but are not limited to :
- Develop and implement a comprehensive SEO strategy that aligns with our Marketing goals and supports overall business objectives
- Produce high-quality, engaging content for various platforms, including website copy, blog articles and other digital platforms while adhering to SEO best practices
- Conduct thorough keyword research and competitive analysis to identify SEO opportunities and inform content creation
- Collaborate with cross-functional teams to ensure seamless execution of SEO strategies
- Optimize existing website content and landing pages for improved search visibility and user experience
- Stay up to date on industry trends and changes in search engine algorithms to continually refine and enhance content strategies
- Monitor and analyze website traffic, engagement metrics and keyword rankings to measure the effectiveness of SEO strategies and identify areas for improvement
- Stay informed about competitors' SEO strategies and industry developments to identify opportunities for differentiation
- Collaborate with web development to implement and maintain technical SEO best practices, including site speed optimization, structured data, mobile usability, and crawlability
- Conduct regular comprehensive SEO audits to identify and prioritize technical issues, ensuring ongoing site health and alignment with SEO best practices
- Create and manage an editorial calendar to plan and prioritize SEO content production and distribution
Qualifications
5+ years of proven experience as an SEO Manager or similar role and a bachelor’s in marketing, journalism, business or similar field.Extensive knowledge of standard and current SEO practices, strategies and reportingExperience working directly in a content management system (., Drupal).Familiarity with relevant SEO tools such as SEMrush, Google Analytics, Google Keyword Planner, etc.Excellent writing and communication skillsStrong organizational and leadership skillsKnowledge of HTML / CSS a plusBenefits Package At Shamrock we hire bright, ambitious people and give them the tools they need to be successful. By investing in training and development, we hope to become a long-term career for employees, where there are always opportunities for advancement. Shamrock also offers a premier set of benefits for employees and their families :
Medical : Fully paid healthcare, dental and vision premiums for employees and eligible dependentsWork-Life Balance : Competitive PTO, paid leave policies and eligibility for work from home opportunities after an introductory periodFinancial : Generous company 401(k) contributions and employee stock ownership after one yearWellness : Onsite gym, jogging trail and discounted membership to nearby fitness center