Brand Manager, B2B

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

Position Summary :

For over 40 years, Drake Software LLC has designed and developed tax preparation solutions for tax professionals. We are looking for a seasoned Brand Manager to champion our brand identity and ensure consistency across all touchpoints. We are seeking a strategic and dynamic Senior Manager of Brand Marketing to lead our PR, marketing campaigns, webinars, events strategy, and brand management specifically tailored for our tax season marketing cycle. The ideal candidate will have a proven track record in B2B technology branding, combining creative flair with strategic thinking. Ideally a background in Tax preparation or work in a similar regulated space would be ideal. This role requires a leader who can elevate our brand presence, strengthen brand equity, and contribute to the overall success of our company.

Essential Duties and Responsibilities :

Brand Strategy and Positioning :

• Develop and implement a cohesive brand strategy aligned with the tax season marketing cycle and overall business goals.
• Ensure consistent brand messaging, positioning, and visual identity across all channels.

Marketing Campaign Development :

Events Strategy :

Brand Performance Analysis :

Education and Experience :

applicable