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Digital Content Specialist Job at Hoseltontoyota in City of Rochester

Digital Content Specialist Job at Hoseltontoyota in City of Rochester

HoseltontoyotaCity of Rochester, NY, United States
6 days ago
Job type
  • Full-time
Job description

Join Our Team ~ Digital Content & Campaigns Specialistat Hoselton Auto Mall!

Location : East Rochester, NY

Salary Range : $50,000 - $60,000, based on experience.

This position is afull-time, day shift Mon-Fri,and requires you to work on-site here in East Rochester, NY.

About Us :

Hoselton Auto Mall has been serving the East Rochester community for over 100 years. We proudly represent Toyota, Nissan and Chevrolet, and offer a wide selection of certified pre-owned and used vehicles. Family-owned and community-focused, we prioritize trust, transparency, and delivering exceptional experiences for both our customers and employees.

We're looking for a Digital Content & Campaigns Specialist to join our in-house marketing team. If you're creative, organized, and passionate about all things digital - from content to analytics - we want to hear from you.

Position Summary :

The Digital Content & Campaigns Specialist plays a key role in supporting and executing digital strategies across websites, email marketing, social media, paid ads, and more. This role works cross-functionally with all departments to ensure a consistent, optimized, and compelling brand experience across all digital platforms.

Key Responsibilities :

  • Assist in planning and executing digital marketing campaigns, including social media, email marketing, and PPC.
  • Maintain and update multiple dealership websites to ensure all content is accurate, timely, and optimized for SEO.
  • Write and edit marketing copy for digital platforms including social media, landing pages, and email newsletters.
  • Create, manage, and respond to online customer reviews and coordinate follow-up with department managers.
  • Monitor site performance; fix broken links, outdated content, and errors on a weekly / monthly basis.
  • Manage PPC campaigns (retargeting, Google, Meta) in-house or with vendor support; adjust and report on performance.
  • Track digital metrics through Google Analytics, CRM tools, and social media platforms; deliver actionable reporting.
  • Manage intranet content for internal employee communication.
  • Stay informed on current digital trends, tools, and technologies and make proactive recommendations.

Required Skills & Qualifications :

  • 2–5 years of experience in digital marketing or a related role
  • Proficient in CMS tools (WordPress preferred), Google Analytics, and email marketing platforms
  • Experience with PPC advertising and Facebook Ad Manager
  • Strong understanding of SEO principles and website best practices
  • Excellent writing, editing, and communication skills
  • Familiar with CRM systems and customer list segmentation
  • Familiarity with design and editing software (Adobe Suite, Canva, video editing tools)
  • Ability to manage multiple projects, meet deadlines, and collaborate with various teams
  • Experience with basic HTML / CSS is preferred
  • Familiarity with interface design tools (e.g., Adobe XD, Figma) is a plus

    • Why Join Hoselton Auto Mall?

  • Competitive payand benefits package including Medical insurance as low as $11 / week, Dental insurance as low as $4 / week and Vision insurance for $1 / week.
  • 401k and Profit-Sharing including Employer Match
  • Paid time off and holidays
  • Discounts on cars, parts, and service
  • Supportive and collaborative team environment
  • Opportunities for professional growth in a stable, locally owned company
  • Employee Appreciation Events including family events, annual dinners, and on-site cookouts.
  • The chance to make a meaningful impact on our business and the communities we serve.

    • If you're ready to take your digital marketing career to the next level with a company that values innovation, teamwork, and community, we want to hear from you!

    See our "Welcome to Our Family" video here :

    Don't wait...click Apply Now or visit our Careers page at hoselton.com / careers!

    Hoselton Auto Mall is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants.

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    Digital Content Specialist • City of Rochester, NY, United States