Marketing Specialist - GTM & Growth

Marketing Specialist

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

As the Marketing Specialist, your mandate is to take Packt's new events + newsletter business from strong market signal to scalable traction in one of our verticals Web Dev, Game Dev, Cybersecurity, SysAdmin, Software Engineering, Data Science, and LLMs . You'll define and execute the full-funnel strategy that reaches the right tech pros and converts them into event attendees (primary revenue) and newsletter subscribers (a durable, monetisable audience).

Our growth theory is simple : tech pros buy on peer recommendation . Practitioners trust respected authors, creators, and community operators more than brands or ads. Your job is to operationalise that building repeatable outreach systems, partnerships, and creator / community deals that drive net-new discovery, owned list growth , and profitable seat sales .

You'll be the operational lead across GTM execution, partner distribution, analytics, and light paid experiments. This role suits someone who thrives in 0?1 and 1?N phases and wants to shape the new playbook.

What You'll Do :

Go-to-Market Execution

• Own and execute GTM for vertical-specific paid events (workshops, bootcamps, conferences) and companion newsletters .
• Plan and publish high-signal promo / content in sync with events and newsletter cadence.
• Design and run integrated campaigns per event speaker reveals, agenda teases, clips, tool walkthroughs, and post-event recaps.
• Build and manage partner distribution : authors, creators, community operators (Reddit, Discord, GitHub, LinkedIn groups, Meetups, YouTube / Twitch).
• Structure rev-share / list-share deals, newsletter swaps, co-hosted streams, and "bring-a-friend" / teams bundles to maximise net-new reach and profitable conversions.
• Run small, disciplined paid boosts / retargeting only where it compounds partner traction and preserves margins.
• Coordinate AMAs, contributor co-promotions, quote drops, and partner spotlights that feel practitioner-to-practitioner.

AI-Enabled Marketing Ops

Growth Analytics & Optimization

Content & Distribution

Community & Contributor Engagement

Who You Are

This role is for a strategic doer someone who knows what it takes to take a product from zero to signal. You move fast, think in systems, and work across creative, analytical, and growth execution tracks. You're not just pushing content you're driving traction.

Experience & Skills You Bring

You've done the hard yards in growth, GTM , or brand marketing roles and can point to real traction and impact.

How You Think & Work

You move with urgency but think long-term. You value clarity over volume and treat content as a product.

Bonus Experience