Partner Marketing Specialist

Partner Marketing Specialist

The role of the Partner Marketing Specialist will be to build and maintain existing relationships with current partners; help develop and define business relations and strategies; support partner marketing campaigns and events. In addition, they will be responsible for supporting and cultivating new customer leads by networking, advertising or other means of generating interest from potential business partners for the purpose of driving new business. This role will work in close collaboration with the entire Partner team, as well as the entire Marketing team. It is crucial to understand the activities are being done and ensure these activities are generating an ROI that makes sense for the organization.

Responsibilities :

Oversee all marketing efforts related to assigned group of top tier partners

Support the building, maintaining and expanding of our partner relationships to drive revenue growth

Develop and execute Partner Marketing plans and overall business plans

Develop and execute partner lead generation ideas and sponsorships in collaboration with the Marketing team (i.e. webinars, email campaigns, events, trade shows, etc.)

Analyze and report on the performance of partner marketing initiatives, providing insights and recommendations for improvement.

Develop partner messaging and presentations

Manage the creation of partner collateral in conjunction with internal and external team (case studies, sell-sheets, blogs, whitepapers, etc.)

Coordinate internal L&L events and sales enablement events for business critical partners

Handle partner marketing escalations internally and externally

Manage MDF spending and maximize earnings and ROI within partner MDF ecosystems

Support partner directors related to marketing opportunities with lower tier partners

Stay up-to-date with industry trends and competitive landscape to identify new opportunities.

Drive brand awareness throughout the lower tier partner organizations, particularly within the executive group and sales organization, to initiate net new opportunities