VP and General Manager of Wholesale Sales & Partnerships
Title : VP and General Manager of Wholesale Sales & Partnerships
Location : Remote / Pompano Beach, FL / Port Chester, NY
Compensation : The base salary range for this position is $250,000-$275,000.00, with eligibility for an annual bonus incentive.
About The Shade Store®
At The Shade Store, we have handcrafted the finest Shades, Blinds, and Drapery for 75 years. We believe designing beautiful custom window treatments should be an effortless experience, so we offer outstanding services to help our customers every step of the way, from inspiration to installation. We are always looking for friendly, passionate individuals to join our team and deliver the finest custom window treatment experience. Our team is expanding, and there has never been a more exciting time to be a part of it.
The Position
We are seeking a highly strategic and results-driven Vice President & General Manager of Wholesale to navigate a new phase of growth through wholesale channel expansion. This executive role will oversee all aspects of the wholesale business — including strategy, operations, sales, marketing, and technology — with the goal of positioning the company as the manufacturer of choice for enterprise partners and independent window treatment dealers. The GM will serve as the business owner of the wholesale channel, creating a strategic roadmap, and driving both top-line growth and operational excellence to ensure long-term success.
Responsibilities
Strategic Leadership
- Develop and execute the wholesale division’s strategic plan, aligning with company-wide objectives.
- Define growth priorities across enterprise partnerships and the independent dealer network.
- Own P&L accountability for the wholesale business, balancing revenue growth, profitability, and investment prioritization.
- Conduct resource management planning and execution to support the function’s performance.
Sales Growth and Market Expansion
Define and execute the wholesale strategy to accelerate revenue growth across enterprise accounts and independent dealers.Understand partner needs and business models to create compelling value propositions and maintain a robust, qualified pipeline of prospective partners.Determine optimal industry events, trade shows, conferences and meetings that will present the right partnership opportunities for the sales team.Identify and secure partnerships with large-scale enterprises, national retailers, and regional distributors.Build programs that make the company the preferred manufacturing partner for local window treatment dealers.Negotiate agreements and programs that deliver mutual long-term value.Operational Excellence
Define end-to-end wholesale operations, including order management, service, and partner support needs.Partner with manufacturing to optimize quality, lead times, and cost efficiencies that meet wholesale partner needs.Partner with supply chain to identify and source product needed to be competitive in offering and pricing.Partner with Corporate IT to define the technology roadmap and champion digital transformation initiatives that enhance the partner experience and operational scalability – both for Wholesale as well as across overarching TSS eco-system.Implement scalable processes, tools, and KPIs to drive performance and continuous improvement.Marketing & Brand Development
Build and oversee wholesale marketing programs that enhance brand preference among enterprise accounts and local dealers.Develop go-to-market campaigns, product launches, and partner enablement resources tailored to wholesale.Partner with corporate marketing to ensure consistent messaging across channels.Financial & Performance Accountability
Own wholesale P&L, revenue targets, and margin optimization.Develop pro-active forecasting, reporting, and performance metrics to track channel growth and partner health.Drive continuous improvement in pricing, programs, and service delivery.Use data-driven insights to refine strategies and enhance competitive positioning.Team Leadership
Build, develop, and inspire a high-performing wholesale team spanning sales, operations, and support functions.Foster a data-driven culture of accountability, collaboration, and customer focus.Ensure alignment between wholesale goals and broader company strategy.What We Are Looking For
12+ years of progressive experience in sales, wholesale, or business development; 5+ years in a senior leadership role.Proven track record of managing a business unit or channel with full P&L responsibility and strong financial, analytical and operational acumen.Success developing enterprise-level partnerships and driving channel growth.Experience within home furnishings, building products, or adjacent industries strongly preferred.Exceptional leadership, communication, and relationship-building skills.Entrepreneurial mindset with the ability to partner cross-functionally to bring ideas to reality.Strategic thinker with a hands-on approach to execution.Success in this Role
The company is established as the manufacturer of choice for both enterprise partners and local dealers.The wholesale channel achieves sustained revenue growth, profitability, and market share expansion.Key enterprise and dealer relationships are strengthened through trust, innovation, and service excellence.The wholesale team is optimized, engaged, and aligned with company goals.Wholesale operations run efficiently, supported by modern tools and processes.Marketing and technology roadmaps drive differentiation and partner engagement.Why work at The Shade Store®
We set out to create a company culture that is enjoyable and rewarding, where team members can have meaningful impact. Below are some of the perks and benefits of working at TSS :
Competitive salaryMedical Benefits401k with Company MatchUp to $100k Life Insurance & Short-Term Disability (Employer Paid)Legal and Pet Insurance Plans
Employee Assistance ProgramProduct DiscountTHE SHADE STORE offer is contingent upon :
Proof of legal authorization to work in the United States for The Shade Store, which will be confirmed by E-Verify within three business days of your hire date.The Shade Store provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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