Senior Principal Bank & Credit Union Marketing (Remote)

We are seeking an exceptional senior consulting professional to join our team as a Senior Principal Bank & Credit Union Marketing . This is a unique opportunity for a partner or managing director-caliber individual to build and lead a thriving marketing consulting practice focused exclusively on the banking and credit union this role you will serve as both a rainmaker and a delivery leader developing new business opportunities while ensuring exceptional client outcomes. Youll work with regional and community banks and credit unions (assets $5B-$50B) to transform their marketing capabilities drive customer acquisition and accelerate growth through innovative data-driven marketing strategies. This is an ideal position for an entrepreneurial leader who thrives in a player-coach environment combining strategic advisory expertise with hands-on leadership of high-impact marketing transformation initiatives. Youll have the autonomy to build your book of business while shaping the future of how financial institutions engage with their customers.

KEY DUTIES / RESPONSIBILITIES

Business Development & Client Growth : Drive revenue growth by expanding existing banking and

credit union client relationships and acquiring new on-strategy clients; Own and exceed annual

revenue targets of $5M-$12M through consultative selling of marketing strategy and

transformation services; Develop and maintain C-level relationships with CMOs heads of retail

banking heads of lending Chief Compliance Officers and other senior executives at target

financial institutions; Lead and mentor multi-disciplinary teams of Account Executives strategists

creatives and data analysts to drive successful opportunity pursuit; Lead proposal development

pitch presentations and contract negotiations for complex multi-million dollar marketing

engagements; Identify cross-sell and upsell opportunities within existing accounts to maximize

client lifetime value; Position the firm as the premier marketing strategy partner for mid-market

banks and credit unions.  (75%)

Engagement Delivery & Leadership : Serve as the expert lead on campaign strategy including

audience selection omni-channel execution and marketing analytics; Ensure successful

• implementation of marketing technology solutions and data-driven marketing capabilities;

Continuously monitor marketing performance and client satisfaction to ensure business outcomes

and long-term value realization; Drive innovation in service offerings methodologies and delivery

approaches; Act as trusted advisor to client executives on marketing transformation and customer

growth strategies (25%)

Qualifications : EDUCATION

Bachelors degree required; MBA or advanced degree in Marketing Business or related field

(strongly preferred)

Professional certifications in marketing digital strategy or financial services a plus

EXPERIENCE

Minimum 15 years of experience in management consulting marketing consulting or agency

leadership roles

Demonstrated track record of success in financial services with deep expertise in retail banking

and / or credit union sectors

Proven ability to consistently meet or exceed sales targets of $5M annually

Experience leading complex marketing transformation engagements for financial institutions

Track record of building and maintaining C-level client relationships

Previous experience at Big 4 consulting firms Tier 1 consultancies or leading marketing agencies

strongly preferred

Partner Managing Director Principal or Senior Manager level experience required

KNOWLEDGE / SKILLS / ABILITIES

Technical & Domain Expertise : Deep understanding of consumer / retail banking marketing

including customer acquisition retention and growth strategies; Expertise in both traditional

(direct mail branch marketing) and digital marketing channels; Comprehensive knowledge of

marketing technology (MarTech) and advertising technology (AdTech) solutions; Proficiency in

marketing analytics campaign performance measurement and ROI optimization; Understanding

of banking regulations and compliance requirements affecting marketing activities; Knowledge of

current trends in financial services marketing including personalization AI / ML applications and

omnichannel strategies.

Leadership & Business Skills : Exceptional consultative selling skills with ability to identify client

needs and craft compelling value propositions; Outstanding executive presence and

communication skills (written verbal and presentation); Proven ability to lead and inspire high-

Financial acumen to manage P&L responsibilities and drive profitable growth; Entrepreneurial

mindset with ability to operate autonomously while collaborating effectively.

Personal Attributes : Strategic thinker who can translate business objectives into actionable

Intellectual curiosity and passion for continuous learning; Ability to thrive in a fast-paced dynamic

environment; Strong ethical standards and professional integrity; Cultural fit with collaborative

results-oriented team environment.

Additional Information :

Base Salary : $180000-$200000

Position is eligible for a generous commission component; more information will be provided on the commission program for this role during the interview process.

The ultimate compensation offered for the position will depend upon several factors such as skill level cost of living experience and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical dental and vision coverage 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance employee assistance and pet insurance are also available not to mention smart and friendly coworkers!

At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our  an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at  . EEO is the law. To review your rights under Equal Employment Opportunity please visit :   #LI-REMOTE

Remote Work : Yes

Employment Type : Full-time

Key Skills

Cyber Security,Christmas Temporary,Attorney,Inspection,Embedded C

Department / Functional Area : Sales

Experience : years

Vacancy : 1