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Social Media Manager

Social Media Manager

STK / Kona Support CenterDenver, Colorado, United States
30+ days ago
Job type
  • Full-time
Job description

Position Summary :

Responsible for the ongoing management and growth of The One Group’s

social media presence in alignment with business strategies and direction.

Execute social media campaigns which include but are not limited to : brand

awareness, engagement, traffic, strategy, research, campaign & content

creation, execution, monitoring and reporting.

Essential Functions and Responsibilities :

  • Social

Media Strategy & Management

  • Execute
  • a comprehensive social media strategy that aligns with brand goals and

    business objectives.

    organic and paid social media efforts across platforms (Instagram,

    Facebook, TikTok, X, LinkedIn, YouTube, etc.).

  • Strategize
  • and implement initiatives to drive follower growth and enhance audience

    engagement across all social media platforms.

  • Plan
  • and manage content calendars for multiple restaurant concepts.

  • Maintain
  • a consistent brand voice and aesthetic across all channels.

  • Stay
  • ahead of social media trends, emerging platforms, and industry best

    practices.

  • Support
  • for managing licensee partner accounts

  • Manage
  • restaurant listings updates across all digital platforms (Yelp, Google

    Maps, Google, Apple Maps, and Trip Advisor) via Chatmeter and Yext.

  • Content
  • Creation & Community Engagement

  • Lead
  • the creation of visually compelling, high-engagement content, including

    video, photography, graphics, and copywriting.

  • Develop
  • content across owned, earned, and paid social channels, including stories,

    highlights, tweets, photos, and videos.

  • Identify
  • and leverage user-generated content (UGC) to enhance brand authenticity.

  • Monitor
  • and engage with the online community, responding to customer inquiries,

    reviews, and messages in a timely manner.

  • Work
  • with team members to create a solid branding message reflected across

    marketing materials, social media content, and internal communications.

  • Campaign
  • Execution & Performance Optimization

  • Develop,
  • manage, and optimize social ad campaigns to support sales and brand

    engagement on platforms such as Instagram, Facebook, TikTok, and X.

  • Track
  • and analyze key performance metrics (engagement, follower growth,

    conversions, etc.).

  • Leverage
  • measurement tools to provide progress reports and insights, improving

    content and campaign effectiveness through testing and new initiatives.

  • Implement
  • crisis communication strategies as needed for brand reputation management.

  • Collaborations
  • Influencer Marketing

  • Lead
  • the influencer marketing program, managing partnerships and coordinating

    seamless dine-in visits.

  • Collaborate
  • with cross-functional teams to support key initiatives, promotions, and

    events, including virtual restaurants and off-premise services.

  • Budget
  • Production Oversight

  • Develop
  • and oversee the social media budget, allocating resources effectively for

    boosting posts, running ads, conducting giveaways, and executing internal

    campaigns.

  • Oversee
  • the planning and execution of photo and video shoots to ensure

    high-quality content aligns with brand standards.

  • Stay
  • current with social media trends and tools, including attending networking

    and educational events, reading blogs, and listening to podcasts.

  • Other
  • Manage
  • special projects requested by the Social Media Director.

    Skills / Knowledge :
  • Knowledge
  • of Digital Marketing current best practices.

  • Knowledge
  • of social media legal guidelines.

  • Strong
  • understanding of user-generated content management, content marketing and

    reputation management.

  • Strong,
  • professional written and verbal communication skills.

  • Ability
  • to work independently and in a team environment.

  • Exceptional
  • time management skills including the ability to handle multiple ongoing

    tasks with changing priorities.

  • Passion
  • for food, dining, and hospitality.

    Education / Experience :

    years of social media experience or equivalent exposure to a corporate

    environment and / or corporate account management experience.

  • BA or
  • BS with focus on communication : Advertising / Marketing.

  • Advanced
  • knowledge of Facebook Business Manager and Power Editor.

  • Experience
  • writing, editing and crafting content for the social media platforms,

    including, but not limited to TikTok, Instagram, Facebook, Pinterest, X

    and YouTube,

  • Proficiency
  • in social media scheduling tools (Sprout Social, Hootsuite, etc.) and

    design software (Canva, Adobe Suite).

  • Experience
  • with leveraging social media management and analytics tools, including,

    but not limited to Sprinklr, Spredfast, HootSuite, Adobe Creative Cloud,

    Raven Tools, Google Analytics, Facebook Insights, Visible Technologies,

    Radian 6 and Crimson Hexagon.

  • Working
  • knowledge and real-world experience in planning, managing and executing

    social media initiatives and programs that span owned, earned and paid.

  • Strong
  • leadership, project management, and collaboration skills.

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    Social Media Manager • Denver, Colorado, United States