Regional Sales Director - SouthWX Brands • Miami, FL, United States

Regional Sales Director - South

WX Brands • Miami, FL, United States

8 days ago

Job type

Full-time

Job description

Join to apply for the Regional Sales Director - South role at WX Brands

Senior strategic leader responsible for driving regional sales growth, profitability, and market share. Reports to the Chief Sales Officer (CSO) with full P&L accountability.

Key Responsibilities

Sales Growth & Strategy

Lead regional sales strategy to drive revenue, depletions, and market share.
Partner with CSO, Strategic Accounts, and Marketing to shape portfolio growth plans.
Develop and execute annual sales and commercial strategies aligned with company goals.

Team Leadership & Development

Build, lead, and coach a high-performing sales team (4 Regional Sales Managers; 4 Area Sales Managers).

Recruit, retain, and develop talent with clear performance expectations and development plans.

Foster a collaborative, accountable, and results-driven culture.

Distributor & Wholesaler Management

Optimize distributor performance and accountability through metrics and performance reviews.

Build strong top-to-top relationships with key partners (e.g., RNDC).

Ensure superior execution and market coverage across all channels.

National & Regional Accounts

Drive portfolio growth in key accounts with tailored execution plans.

Leverage insights to unlock new opportunities and improve account performance.

Sales Planning & Analytics

Utilize data, consumer insights, and category trends to inform planning and forecasting.

Collaborate with BI and Finance to track KPIs, ROI, pricing, and promotional effectiveness.

Maintain divisional scorecards and performance dashboards.

Financial & Commercial Management

Own divisional P&L, budgets, and investment allocation.

Analyze profitability and market dynamics to identify risks and growth opportunities.

Ensure delivery of revenue, profit, and distribution targets.

Performance Indicators

Achievement of revenue, profit, and market share goals.

Successful execution of national programs and distribution targets.

Strong team performance and 360° feedback from partners and peers.

Key Relationships

CSO, SVP Marketing, Sales Leadership Team, Finance, BI, HR, and Customer Service.

Location

Preferred : Florida, Georgia, North Carolina, or Texas.

Experience

Proven sales leadership in Wine & Spirits or Beverage Alcohol industry.

Strong distributor / wholesaler relationships (e.g., RNDC).

Track record of building and developing high-performing sales teams.

Experience collaborating cross-functionally with Marketing, Finance, and BI.

Skills

Strategic leadership & commercial acumen.

Strong communication, influencing, and negotiation skills.

Analytical, results-oriented, and highly organized.

Creative problem-solver with a growth mindset.

Personal Attributes

Entrepreneurial, collaborative, and people-focused leader.

Driven by team success, urgency, and accountability.

Resilient, authentic, and consumer-centric.

Compensation & Benefits

Competitive salary + annual performance bonus

401(k) with employer match

Comprehensive health, life, and disability coverage

Vacation, PTO, and holidays

About Us

With offices located around the world, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

In 2021, 2022, 2023, 2024 & 2025 WX Brands was named by North Bay Business Journal as one of the best places to work.

Perks

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website : www.wxbrands.com

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Regional Sales Director • Miami, FL, United States

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