SVP, Commerce

Company description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique‑caliber insights and service with the buying clout and first‑look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom‑up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole‑person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds : data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

This role leads a fast growing and dynamic commerce practice inclusive of client executive lead responsibilities for growth, practice leadership to grow and develop the team, and internal leadership to grow commerce adoption in holistic identity and lead media to shelf plans. Leadership experience in an agency environment is essential. Client‑side leadership experiences are also of value particularly if in the shopper / ecommerce / commerce space.

Responsibilities

Product

• Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects
• Ensure that all client deliverables are produced completely and efficiently using tools such as Asana or Smart Sheets.
• Oversee strategic principles for commerce work deliverables and able to engage and articulate with client Sr. Leadership to present and defend approaches.
• Manage action plans to achieve and measure campaign success, including identifying important measures and procedures for measurement and optimization
• Evaluate and recommend full spectrum of Commerce partnerships including all appropriate Retail Media platforms (Walmart Connect, Kroger Precision Marketing, Amazon, Roundel, Sam’s Club MAP, etc.) as well as bid and campaign management tools (i.e. Pacvue and SKAI) and Retailer data and analytic tools (Luminate / Scintilla, Stratum, AMC)
• Work with strategic planning, digital planning and outside ad agencies to ensure search complements all client marketing activity
• Keep clients and agency counterparts informed on latest developments in the Commerce industry and develop bespoke Thought Leadership opportunities at external conferences and client events
• Grow agency Commerce business through new business and organic client growth
• Keep up with growing Commerce platforms and trends, understand how Commerce and other media channels work together, and look holistically to plan for client businesses / goals
• Lead client and inter‑agency education of Commerce, as well as developing intellectual capital, including standard methodologies, case studies, and official agency points‑of‑view

People

Clients

Qualifications

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 05 / 2025.

All your information will be kept confidential according to EEO guidelines.

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