Job Description
Job Description
Please Note : This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.
Essential Job Duties
As a Senior Manager, Marketing Analytics, you'll be joining the team at a pivotal moment, playing a key role in shaping the team's direction and impact. Our Marketing Analytics team plays a crucial role in driving data-driven decision-making across our marketing initiatives.
You'll be responsible for leading a team of four Marketing Analysts, providing mentorship and coaching to enhance their skills and performance. In this role you will foster a culture of critical thinking and curiosity, empowering team members to explore data deeply and propose innovative solutions. You will collaborate closely with marketing leaders to leverage data in identifying areas for improvement and uncovering potential opportunities for growth. You and your team will also support channel managers and provide them with the data and insights they need to optimize the performance of their channels. And your team will help support larger initiatives and long-term planning as well.
As the Analytics team matures, it will need to deliver on the following priorities. As our Marketing Analytics team's leader, you'll play a central role in ensuring these priorities come to life!
- Develop a cohesive vision for both tactical and holistic reporting
- Increase confidence in reporting deliverables
- Provide increased visibility into the effectiveness and ROI of Marketing efforts and spend
- Add to the skills and capabilities of the current Analytics team
- Position the Analytics team as strategic partners for the greater Marketing org
- Empower Analysts to see and communicate the "so what?" in the data
- Promote a culture of data literacy
You will :
Ensure your team is able to analyze complex data sets and translate findings into actionable insights that drive marketing strategiesCoordinate with internal stakeholders such as Data Engineering, IT, and Sales Ops to ensure the accuracy and availability of the data your team uses to generate reports and analysisDevelop a close relationship with Marketing partners on the FP&A team to ensure alignment in goal setting, planning, and forecasting processesLead team members to take ownership of their projects by delivering not only data but also insightful analysis and actionable recommendationsIdentify business challenges and opportunities through data analysis and develop innovative solutions to marketing problemsEvaluate the evolving needs of Marketing stakeholders and adapt the deliverables and cadence of your team's work to alignBuild and maintain a Marketing Analytics roadmapSupport overall data enablement and data literacy efforts across the Marketing teamStay up to date with advancements in AI-supported data collection and analysis, and make recommendations based on industry best practicesWhat You Need to Get the Job Done
Education : Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field (or equivalent work experience)Marketing Analytics Experience : 8+ years of experience in Marketing AnalyticsLeadership Experience : 4+ years of leadership experience with the proven ability to mentor and coach team membersAnalytics Mentorship : Proficiency in coaching team members to analyze complex data sets and translate findings into actionable insightsRoadmap Ownership : Experience in crafting and prioritizing initiatives for the team based on assigned objectives and strategyTech Stack Familiarity : Deep familiarity with data warehouse tools, Tableau, Adobe Analytics, and a strong understanding of the use cases and data structure for Marketing tools like Salesforce and MarketoMarketing Understanding : Understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing), with previous experience developing / using Media Mix Modeling and other measurement frameworksCollaboration : Strong cross-functional collaboration skills with experience working on multi-department goals involving overlapping strategies and plansProject Management : Strong project management skills, with the ability to manage multiple projects and deadlinesInnovation : Creative thinking to develop inventive solutions to marketing problemsWhat Will Make Us REALLY Love You
Proficiency in statistical analysis and data modelingExperience with A / B testing and other experimentation methodsExperience managing analytics agenciesExperience using AI-first data and reporting toolsAbility to adapt to changing business needsBonus if you have familiarity with marketing spend tools (such as Uptempo, Morphio, Plannuh)You consider yourself a self-starter who takes initiative and strives for continuous improvementA Master's degree is a plus (not required)AI at BambooHR : At BambooHR, we believe in leveraging cutting-edge technology to empower people and transform HR. We're actively integrating AI into our solutions and workflows to enhance efficiency and drive innovation. To that end, we're looking to our existing team members and future hires to share this forward-thinking mindset : individuals who are curious about AI's potential, eager to learn and adapt, and ready to explore how intelligent tools can elevate their work along with BambooHR's impact on setting people free to do great work. Join us in reimagining the future of HR!What You'll Love About Us
A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake TribuneComprehensive health, life, and disability insuranceGenerous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life401k plans with up to 6% company match2000 Paid-Paid Vacation bonusEAP through HeadspaceCheck out all our benefits that benefit youAbout Us
At BambooHR, we're building something different : we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth : both professional and personal, both individual and collective.
We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.
What sets us apart isn't just what we do, but how we do it : with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.
BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.
BambooHR is An Equal Opportunity Employer M / F / D / V
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