Vice President of Growth Marketing (Washington, D.C.)

Vice President of Growth Marketing

About the Company

Fast-growing provider of body shaving products

Industry

Industrial Automation

Type

Privately Held

Founded

2019

Employees

51-200

Specialties

• personal care

About the Role

The Company is seeking a VP of Growth Marketing to take the lead in driving new customer acquisition and scaling the business. The successful candidate will be responsible for meeting and exceeding new customer acquisition targets, building and refining the growth operating system, and elevating the rigor and efficiency of paid media strategies. This role demands a strategic leader with a proven track record in high-velocity DTC environments, capable of managing substantial acquisition budgets and leading cross-functional teams. The VP of Growth will be at the forefront of the company's mission to make grooming effortless and enjoyable, and must be adept at integrating paid media, creative, and analytics to create a data-backed growth machine.

Applicants for the VP of Growth Marketing position at the company should have a minimum of 7-10 years' experience in a similar role, with a focus on high-velocity DTC brands. The role requires a leader with a deep understanding of paid media channels, strong analytical skills, and a history of successfully hitting customer and margin targets at scale. The ideal candidate will have a proven ability to build and manage growth operating systems, as well as the capacity to translate performance insights into effective creative strategies. Strong financial acumen, a partnership with finance on pacing and contribution margin, and a leadership style that brings calm, clarity, and senior judgment to a fast-paced environment are essential. The VP of Growth will also be responsible for mentoring and leading a team of directors, and must be committed to the company's values of clarity, accountability, and results.

Travel Percent

Less than 10%

Functions