Marketing Automation Support

Job Title : Marketing Automation Support

Duration : 06+ months Contract on W2 (possible extension based on performance)

Location : Walkersville, MD

Position : Onsite

Job Description : Description :

• For operational marketing automation consulting, role is to support client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A / B Tests with Adobe Marketo. These activities are or could be :
• Landing page and form building
• Build up (concepted) Personalization Campaigns
• Build up (concepted) A / B Tests for existing Campaigns
• Set up and execute drip / nurture campaigns with complex logic
• Audience Segmentation
• Creation of lead scoring rules to drive conversions
• Data hygiene to increase Marketo database and enhance delivery rates
• Data enrichment
• Database Optimization : support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.
• Maintain marketing forms for compliance and optimization
• Work within Wrike for marcom project management

Experience :