Digital Marketing Manager

We are in-person working hybrid in Charlotte, NC; in-office Tues. – Thur.

We work to unleash the greatness that impacts our everyday lives

We are collaborative, friendly, fun, and do amazing work

We value the bond with each other as we build community

We bring together brand and demand generation for B2B manufacturers

We offer competitive compensation, paid time off, and benefits

Overview

The Digital Marketing Manager plays a key leadership role on our professional services team supporting digital strategy and activating digital marketing initiatives. In collaboration and coordination with multi-disciplinary team members, the role will lead paid media campaigns and support organic channels across our client portfolio.

This is a great opportunity to manage and build experience in an array of digital mediums supporting the written, visual, and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with positive, collaborative, and talented people making an impact in our world, you’re going to love working with the Crafted team.

The ideal candidate can strategically produce and effectively optimize digital marketing campaigns engaging key audience segments.

Key Responsibilities

Author digital media strategy and effective execution of digital marketing initiatives including Paid Search, Display / Retargeting, and Paid Social channels in alignment with organic channels.

Develop campaign and program briefs that achieve client objectives and align with strategy and quarterly planning.

Lead and manage the development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand generation campaigns that drive measurable results.

Manage CMS content to support digital campaigns and touchpoints.

Manage implementation of lead nurture campaigns with marketing automation platforms.

Collaborate on SEO content optimizations.

Analyze client digital marketing performance and analytics for client reporting and key insights.

Participate in client discovery meetings to support strategy and campaign execution.

Manage the marketing calendar and strategically plan timelines.

Measure, analyze and optimize MROI across marketing campaigns and initiatives.

Direct multi-disciplinary team members to achieve campaign goals.

Required Education and Professional Experience

A strategic thinker and excellent tactician who rolls up their sleeves to drive results

3+ years of proven experience within an agency setting or in-house B2B brand

A process and data-driven demand generation marketer

A confident communicator who can engage and deliver in a myriad of settings

A subject matter expert in executional aspects of digital marketing campaign platforms (LinkedIn, Google, Meta, and programmatic advertising)

Experience achieving measurable business objectives

SEO audit and optimization experience is a plus

Direct or indirect B2B manufacturing experience is a plus

Experience directing digital marketing team members is a plus

Success Measurements

Campaign performance, client satisfaction, and quality of marketing initiatives (pre-defined metrics, vary by client)

Effectiveness and presentation quality of marketing deliverables / assets (including outside partners)

Contribution to agency revenue through on-time deliverables, on budget tasks and billing

Continued learning and growth in practice areas and understanding client subject matter

Personal Attributes & Skills

A passion and enthusiasm for developing compelling and engaging content about innovative products that impact our everyday lives.

A collaborator who thrives in a fast-paced environment across team disciplines.

Solution-driven problem solver; someone who will jump in, no matter the task, to ensure that the deliverables are well crafted on behalf of the client.

Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments.

Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.

Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example

Team player who works well collaboratively and is quick to credit others

Positive attitude with humility and a sense of humor

Effective time management skills and the ability to multi-task; calm under pressure

Strong intellectual curiosity and high attention to detail

Desire for autonomy and proactive initiative

Comfortable with (and eager to create) change and fluidity based on circumstances

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