Sr. Strategic Finance Analyst, Advertising

Sr. Strategic Finance Analyst, Advertising

Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 is a remote-first company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

This role is on the Strategic Finance team, which supports company-wide decision-making by delivering financial analysis, operational finance support (planning and budgeting), and insights for corporate development and investor relations. The team partners across nearly every function at Life360 to provide data-driven guidance that enables growth and efficiency.

About The Job

We are seeking a Senior Analyst, Strategic Finance to provide financial and strategic support to our rapidly growing Advertising business. While this role will be working primarily with the Advertising group, it will have significant cross-collaboration across subscription, marketing, and other key business areas.

You will be responsible for building financial models, driving forecasting and budgeting processes, supporting the Ads team, and analyzing performance drivers for the business to deliver actionable insights. This position is well-suited for someone who loves to learn, is comfortable in ambiguity and thrives in a dynamic environment, and is eager to take initiative and make an impact on a high growth business.

You will play a leading role in helping drive strategic decisions for the Ads business by translating holistic team strategy, resource allocation, and deal pipeline into financial impact. In addition to the strategic responsibilities, you will be involved in the operational tasks surrounding forecasting and planning, staying close to the day-to-day business operations to ensure that the team is meeting annual targets and KPIs. This role will have a unique opportunity to work closely with senior leadership on both the Ads team and cross-functionally throughout the business to guide better decision-making across the organization.

The US-based salary range for this position is $110,000 to $152,000. Canada based salary range for this position is $128,000 - $147,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You'll Do

• Provide financial and analytical support to the Advertising business, and maintain financial models to forecast revenue, costs, and contribution profit
• Conduct monthly and quarterly variance analysis, identifying key performance drivers
• Track, analyze, and report functional costs and their impact on the company's overall performance
• Work closely with the Ads Commercial team to analyze deal opportunities and their financial impacts, including tradeoffs of internal resources and inventory allocation
• Collaborate across Ad Sales, Legal, and Accounting teams to draft deal proposals and contracts, including working directly with B2B clients to understand the detailed requirements, sizing, and pricing of commercial deals
• Take full ownership and accountability of assigned workstreams, ensuring deliverables are accurate, timely, and actionable
• Develop strong working relationships with current and future business partners across the growing Ads group, and be willing to challenge assumptions and feasibility
• Stay close to both the day-to-day operations and long-term outlook of the Ads business to proactively raise concerns or potential roadblocks to achieving business targets
• Improve pacing, reporting, and operational processes in a rapidly changing business and identify opportunities for automation and scalability
• Maintain an exceptional level of attention to detail in financial modeling, reporting, and analysis, producing work that consistently withstands rigorous scrutiny

What We're Looking For

Our Benefits

Life360 Values

Our company's mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don't meet 100% of the below qualifications, you should still seriously consider applying!