Director of User Acquisition

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

Duolingo is the world's most popular learning app. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

About the role...

We’re looking for a strategic, data-driven Director of User Acquisition to lead Duolingo’s global user acquisition efforts across 100+ markets. In this role, you'll be responsible for all mobile acquisition campaigns, manage an eight-figure annual budget, and work closely with our agency partners and internal teams. This is a unique opportunity to help scale one of the world’s most beloved and innovative brands, making a real impact on millions of learners worldwide.

You will...

Own and scale Duolingo’s global performance marketing strategy, with a primary focus on growth through mobile user acquisition.

Lead and mentor a growing team of performance marketers while managing Duolingo’s performance marketing agency partners.

Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth.

Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.

Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.

Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.

You have...

7+ years of experience running large-scale, global mobile acquisition campaigns.

Strong analytical skills, with expertise in mobile attribution and marketing analytics.

Proven leadership experience, with the ability to inspire, manage, and grow teams and external partners.

A successful track record of owning and optimizing large performance marketing budgets.

Exceptional ability to craft and execute growth strategies aligned with broader business objectives.

Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.

Excellent communication skills, with the ability to influence across all levels of the organization.

A strong drive to make an impact, a hands-on approach to experimentation, a humble attitude, and a true love for working with others.

Exceptional candidates will have...

STEM degree

Experience in running performance marketing for a top subscription-based mobile app

A passion about Duolingo’s mission to make education universally accessible

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range :

$158,400 — $237,600 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here () .

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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