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Marketing Manger / Lead

Marketing Manger / Lead

Jobs via DiceHerndon, VA, United States
2 days ago
Job type
  • Full-time
Job description

Job Title : Marketing Manager

Project : YSI Technology Products (Tax2Efile)

Location : Herndon, VA (Onsite)

Company : Yakshna Solutions, Inc. (YSI) is a CMMI Level 3 assessed, ISO 9001, 20000 : 1, 27001 certified, woman‑owned small business enterprise headquartered in Herndon, Virginia, USA. YSI provides professional IT solutions and services to business corporations and government organizations, and is committed to serve its business communities as a leading IT vendor providing innovative, quality and cost‑effective IT business solutions and services.

Benefits : 401(k), health, dental, and vision insurance, life insurance, short‑term and long‑term disability insurance, paid time off, training, and professional development assistance.

Responsibilities

  • Develop, execute, and measure integrated marketing campaigns to drive and accelerate the pipeline for YSI's software products to new and existing customers.
  • Organize and participate in live events, webcasts, industry events, digital marketing, and compelling content creation.
  • Act as a liaison between YSI and other companies to foster partnership for business opportunities.
  • Work closely with business development and technical teams to create compelling campaigns that drive brand awareness.
  • Manage marketing events, roadshows, tech conferences to increase YSI's market visibility.
  • Manage blog content for technology products.
  • Conduct market research and analyze current and future industry trends to maintain competitive edge.
  • Oversee and optimize marketing campaigns; measure marketing campaign effectiveness, track performance metrics, and make decisions based on performance.
  • Additional responsibilities as required.

Required Skills and Qualifications

  • Strong comprehension skills and ability to communicate information effectively.
  • Strong understanding of best practices in marketing techniques and apply them to partner needs.
  • Generate fresh ideas for company‑led marketing offerings and continue to develop new methods and approaches.
  • Proficiency using marketing tools, MS Office, Outlook, Teams, and SharePoint.
  • Creative thinking and problem‑solving skills, resilience when met with adverse outcomes / results.
  • Bachelor's degree in business, IT, Marketing, Communications, or other Computer Science fields. MBA in Business or Marketing preferred.

    • Job Details

  • Seniority level : Mid‑Senior level
  • Employment type : Full‑time
  • Job function : Marketing and Sales
  • Industry : Software Development

    • This position is 100% onsite at YSI Headquarters in Herndon, VA.

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    Marketing Manger • Herndon, VA, United States