Senior Marketing Automation Manager

About the role

We’re hiring a Senior Marketing Automation Manager to architect, scale, and optimize lifecycle and account-based marketing programs across email, ads, web, and sales activation. You will be the hands-on owner of marketing automation and ABM stacks, define data and governance standards, and partner with RevOps, Sales, and Product Marketing to drive pipeline, revenue, and retention. This role blends strategy, technical build, analytics, and team enablement.

What you’ll own

• End-to-end lifecycle strategy and execution (onboarding, nurture, expansion, re-engagement, renewal) across email, SMS / push, and web.
• ABM orchestration for target accounts : audience definition, activation, personalization, and sales plays.
• Data architecture, consent, and platform governance to ensure accuracy, scale, and compliance.
• Experimentation roadmap, performance reporting, and insights-to-action processes.
• Cross-functional intake, prioritization, and communication with clear SLAs.

Core responsibilities

General Marketing Automation Platform Responsibilities (HubSpot, Salesforce Marketing Cloud, Marketo)

ABM Platform Responsibilities (Demandbase, 6sense)

Requirements

Qualifications

Preferred qualifications

Benefits

When asked what they love about working at Mod Op, we hear :

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.