Senior Manager, Content Strategy - Marketplace Partnership

About Front Row :

We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We're continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client's business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world's most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we've made it our mission to expand every brand's market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon, Walmart & TikTok Shop, to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market.

Role Overview :

The Senior Content Strategy Manager will be responsible for leading content strategy and execution across a portfolio of 7–10 brands – overseeing both strategic and creative output across Amazon, Walmart, TikTok Shop, and emerging platforms. This person will serve as the primary content lead for their clients – developing, implementing, and optimizing creative strategies that elevate brand storytelling and drive measurable marketplace performance.

This role is highly collaborative and cross-functional, partnering closely with Design, SEO, Performance Marketing, and Brand Strategy teams to create content that not only meets aesthetic and brand standards, but also improves discoverability, conversion, and revenue growth.

As a senior member of the content team, this person will help refine processes, mentor junior team members through example, and contribute to building best-in-class creative frameworks and marketplace playbooks.

Key Responsibilities

Content Strategy & Execution

• Own the end-to-end content strategy and execution for 7-10 marketplace accounts across Beauty, Wellness, and CPG.
• Develop and maintain content roadmaps that align with client objectives, seasonal priorities, and platform updates.
• Lead creative strategy for Amazon PDPs, A+ content, Brand Stores, Bundles, and Ad Creatives (SBAs, SBVs, DSP).
• Translate brand strategy and performance insights into actionable creative recommendations.
• Partner with designers, SEO leads, and performance marketers to ensure creative outputs meet both brand and performance standards.
• Implement updates and optimizations informed by SEO data, keyword trends, and customer insights.
• Ensure all creative work adheres to marketplace best practices, brand guidelines, and regulatory requirements.
• Mentor 1 or 2 Content Coordinators, ensuring high-quality creative output and professional growth.

Optimization & Performance

Cross-Functional Collaboration

Qualifications

Benefits

SALARY - $85,000 - $110,000

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