Vice President, Brand & Communications (Detroit)

Vice President, Brand & Communications

About the Company

Innovative provider of AI healthcare solutions for medical image analysis

Industry

Hospital & Health Care

Type

Privately Held

Founded

2016

Employees

201-500

Funding

$200+ million

Categories

• Medical Imaging
• Health Care
• Information Technology & Services
• Technology
• Artificial Intelligence
• Computer Science
• Medical Devices
• Medical Conditions
• Cardiology
• Medical Care
• Medical Laboratories

Specialties

About the Role

The Company is seeking a VP of Brand and Communications to lead the development and execution of strategic branding and communication initiatives. The successful candidate will be responsible for setting the vision and building brand awareness from the ground up, with a focus on global brand strategy and positioning. This role involves close collaboration with product marketing to drive brand messaging in the market and within the customer ecosystem. The VP will also be tasked with developing key performance indicators, scaling a high-performing marketing team, and ensuring the delivery of consistent, positive messages that align with the company's mission and identity.

Key responsibilities for the VP of Brand and Communications include leading the company's PR strategy, creating thought leadership content, and managing brand and category marketing campaigns. The role requires a strong background in B2B enterprise software marketing, with a preference for candidates holding a Master's degree. The ideal candidate will have at least 10 years' experience in marketing or communications, outstanding storytelling skills, and a proven track record in brand and category creation. They should be adept at managing multiple projects, be proactive, and have the ability to see the bigger picture while understanding the details of various campaigns. The VP will also be responsible for overseeing social media, content strategy, corporate messaging, and all external-facing events, and will work closely with cross-functional teams to ensure a unified brand story.

Hiring Manager Title

CMO

Travel Percent

Less than 10%

Functions