Manager, Social Media - Baltimore, MD

Manager, Social Media - Baltimore, MD

Exelon's social media team develops and manages strategic, innovative, engaging social media communications supporting our companywide brand strategy. The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics and driven by customer-centered stories. The position provides support for Exelon's operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. The position executes Exelon's social media advertising, managing paid social media budget, vendors, and related development funding. Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters. The social media team works closely with Exelon's content lab team, brand and marketing team, media relations and internal communications teams to execute a companywide integrated communications strategy.

Primary Duties

• The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics. (25%)
• The position provides support for Exelon's operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. (25%)
• The position executes Exelon's social media advertising, overseeing all social paid social media budget, vendors, and related development funding. (20%)
• Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters. (10%)
• Develop and oversee execution of social media communications work related to projects for Exelon and BSC initiatives, and provide counsel on operating company projects, including advertising, digital content, special events, and other vehicles. (10%)
• Manage corporate / BSC vendor relationships and budgets for social media communications. (5%)
• Provide counsel to Exelon and operating company executives and leaders, informed by industry expertise and relevant external and internal metrics. Oversee creation of reports and presentations used to provide internal guidance related to social media. (5%)

Job Scope

Minimum Education Required : Bachelors

Job Category : Management

Additional Qualifications / Responsibilities

Minimum Qualifications Four-year degree in Communications, Digital Communications, Journalism or related field. Minimum 10 years general communications, with at least 6 years in digital / social media communications. Excellent verbal communication, writing, editing, and presentation skills Strong interpersonal communication and management skills A high level of self-motivation and independence will be critical, as will strategic thinking and organizational sensitivity Excellent follow through capability; demands high level of performance from self and others Exceptional creativity, innovation and strategic thinking. Experience with managing social media, video, and other digital platforms. Demonstrated experience managing and or executing paid and organic social media campaigns. Experience managing vendors and budgets. Demonstrated managerial experience skills. Knowledge of layout / design principles. Ability to interact with all levels of staff, including senior executives.

Preferred Qualifications Masters degree in Digital or Integrated Marketing Communications or MBA Strong relationships with marquee social media platforms used by Exelon

Benefits

Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors : $96,000.00 / Yr. $132,000.00 / Yr. Annual Bonus for eligible positions : 20% 401(k) match and annual company contribution Medical, dental and vision insurance Life and disability insurance Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding / primary caregiver leave or parental leave Employee Assistance Program and resources for mental and emotional support Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement Referral bonus program And much more Note : Exelon-sponsored compensation and benefit programs may vary or not apply based on length of service, job grade, job classification or represented status. Eligibility will be determined by the written plan or program documents.

City : Baltimore

State : Maryland

Job Code : Operations_ Specialist

Company : Exelon Corporation

Salary Range : $75,000-$100,000