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Specialist I, Global Marketing (B2B Product Launch Support)
Specialist I, Global Marketing (B2B Product Launch Support)Shure Incorporated • Niles, IL, United States
Specialist I, Global Marketing (B2B Product Launch Support)

Specialist I, Global Marketing (B2B Product Launch Support)

Shure Incorporated • Niles, IL, United States
23 hours ago
Job type
  • Full-time
  • Part-time
Job description

Specialist I, Global Marketing (B2B Product Launch Support)

Job ID

2025-4535

Category

Marketing & Product Management

Job Locations

US-IL-Niles

Workplace Arrangement

Hybrid, On-site

Overview

Passionate about marketing that moves the needle globally?

Join us as a Global Marketing Specialist and help bring Shure's cutting-edge collaboration solutions to life! In this role, you'll be at the heart of B2B product launches and demand generation campaigns, working with teams across the globe to connect with IT decision-makers and tech pros who shape the future of corporate meeting spaces. If you love coordinating big ideas and making them happen, this is your chance to make an impact worldwide.

In your role as Global Marketing Specialist, you will be primarily responsible for supporting the development and implementation of B2B-focused product launch and demand generation campaigns for Shure's portfolio of collaboration solutions. This role will coordinate across various teams and departments to support initiatives targeting IT decision makers and users worldwide, including IT staff, consultants, and systems integrators responsible for specifying, purchasing, deployment, and management of video conferencing systems primarily for corporate meeting environments.

This role is hybrid and based in our Niles, IL location.

Responsibilities

Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams.

  • Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits.
  • Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables
  • Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required.
  • Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes.
  • Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions / feedback.
  • Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.).

Qualifications

  • Bachelor's degree required in Marketing, Business, Communications, or related field.
  • 0-2 years of experience, preferably in an international B2B environment. Experience with technology products or services is a plus. Experience with technology products or services is a plus.
  • Project management experience with demonstrated ability to manage multiple projects and tasks at the same time.
  • Experience managing day-to-day relationships with external marketing agencies is a plus.
  • Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners.
  • Excellent proofreading skills with an eye for correct grammar and an ear for good copy.
  • Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact.
  • Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented.
  • Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures.
  • Creative thinking and problem-solving abilities.
  • Strong understanding of advertising, campaign management, and digital marketing principles.
  • Strong interpersonal skills with the ability to lead cooperative efforts and facilitate constructive discussion among a wide range of cross-functional teams.
  • Ability to travel internationally.
  • Ability to work in a highly matrixed organization.
  • Experience working virtually with remote teams.
  • Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

    WHO WE ARE

    Shure's mission is to be the most trusted audio brand worldwide - and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn't stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

    Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

    THE MIX MATTERS

    Don't check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you're excited about this role, believe you've got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

    PAY TRANSPARENCY

    Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry's top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum base salary for the opportunity. The base salary for this position ranges from $54,700 to $87,600 with a mid-point target. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award-winning benefits package.

    WE GOT YOU - Our Benefits

    At Shure, we prioritize the well-being of our Associates. We offer competitive rewards packages to full-time and part-time Associates working 24 or more hours a week that address physical, mental, financial, and overall well-being. Our benefits include comprehensive healthcare, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work-life balance initiatives, employee recognition programs, and volunteering / community involvement opportunities. To learn more, check out our Benefits At A Glance 2025.

    #LI-HYBRID

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    Product Marketing Specialist • Niles, IL, United States

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