Email Campaign Analyst

Our client is seeking an experienced and highly motivated Analyst, CRM Campaigns to manage the strategy, planning and execution of their marketing campaigns across channels (Email, SMS, app). This role is critical to driving direct consumer engagement across their enterprise. The Sr. Analyst will report to the CRM Manager and work closely with cross-functional teams and agency partners to own the end-to-end marketing campaign process. The ideal candidate has hands-on experience in marketing automation strategy and platforms, a passion for content planning and brand storytelling, and a proven track record of optimizing campaigns through personalization and segmentation strategies.

Campaign Strategy & Execution

• Own the execution of day-to-day Email and SMS marketing campaigns, ensuring alignment with brand goals and content calendars across the enterprise branded house.
• Manage campaign build, testing, and deployment using our primary Email Service Provider (ESP), SMS tool, or Marketing Automation Platform (e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).
• Lead content & creative coordination and briefing, working with creative / content teams and agency partners to develop and design assets, ensuring all communications ladder up to business goals, CRM strategy and brand guidelines.
• Collaborate closely with the CRM Data Analyst to translate advanced customer segments and insights into actionable campaign strategies, ensuring campaigns deliver highly relevant, personalized content across Email and SMS to maximize engagement and conversion.
• Develop and implement landing page strategy & development to ensure a seamless and optimized customer journey from message to conversion.
• Maintain a quality assurance (QA) process for every campaign, ensuring accuracy in segmentation, personalization, linking, and rendering across all major devices and email clients.

Optimizations & Channel Growth

• Drive A / B testing & optimizations across subject lines, copy, send times, and creative to continuously improve key campaign metrics (open rates, CTRs, conversions).
• Deliver campaigns using Email & SMS best practices, including deliverability, sender reputation, inbox placement, and data privacy compliance (CAN-SPAM, GDPR, TCPA).
• Monitor industry trends & insights within the Email and SMS landscape and proactively recommend new technologies, formats, and strategies to maintain channel excellence and engagement.
• Partner closely with the CRM Data Analyst to interpret and report on campaign performance and core KPIs, translating data into actionable insights.
• Top Skills Details
• 1-3 years of experience using a Marketing Automation platform with a strong preference towards Salesforce Marketing Cloud (open to others)
• Proven experience building and deploying email / SMS campaigns
• Experience creating email briefs and calendar management
• Additional Skills & Qualifications
• Strong understanding of HTML and CSS specific to email development and troubleshooting across different clients.
• Demonstrated experience in designing, executing, and analyzing A / B testing methodologies to drive measurable performance lift.
• Deep knowledge of email deliverability factors and adherence to global email / SMS compliance regulations.
• Experience Level

Intermediate Level

• Job Type & Location

This is a Contract to Hire position based out of Marysville, OH.

• Pay and Benefits

The pay range for this position is $48.00 - $54.75 / hr.

Eligibility requirements apply to some benefits and may depend on your job

classification and length of employment. Benefits are subject to change and may be

subject to specific elections, plan, or program terms. If eligible, the benefits

available for this temporary role may include the following :

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off / Leave (PTO, Vacation or Sick Leave)
• Workplace Type

This is a hybrid position in Marysville,OH.

• Application Deadline

This position is anticipated to close on Dec 1, 2025.

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About TEKsystems :

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.