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Senior Manager, Upstream Marketing - Cardiac Rhythm Management (CRM)

Senior Manager, Upstream Marketing - Cardiac Rhythm Management (CRM)

Boston ScientificArden Hills, MN, United States
7 days ago
Job type
  • Full-time
Job description

Additional Location(s) : US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role :

The Global Upstream Marketing Manager will be responsible for coordinating upstream marketing programs and initiatives for the rapidly evolving CRM product portfolio. The role will partner with product marketing and functional leaders across the franchise to identify patient and physician needs, anticipate market trends, identify new growth opportunities, and apply quantitative insights to portfolio decision making. This role requires a deep understanding of the market, customer needs, and competitive landscape to drive product innovation and market adoption.

Your responsibilities will include :

  • Establish a deep understanding of market dynamics, clinical environments, and competitive landscapes to inform business strategies.
  • Identify, assess, and champion technology opportunities and unmet clinical needs that align with long-term Franchise business objectives.
  • Develop and implement upstream marketing processes and strategies to support the growth of CRM product lines including Implantable Cardiac Defibrillators (ICD), Cardiac Resynchronization Therapy - Defibrillators (CRT-D), Modular CRM (mCRM) and Conduction System Pacing (CSP).
  • Partner with Marketing Strategy & Analytics on market research to identify customer needs, market trends, and competitive intelligence.
  • Spend time with sales reps and customers to gain insights and build meaningful relationships with physicians and stakeholders.
  • Collaborate with cross-functional teams, including marketing, R&D, clinical, business development and regulatory, to define product requirements and ensure successful product development.
  • Create and manage product road maps, ensuring alignment with business objectives and market opportunities.
  • Build and maintain relationships with key opinion leaders, healthcare professionals, and industry stakeholders.
  • Perform qualitative and quantitative analyses to evaluate new investment opportunities and support business development initiatives.
  • Represent the company at industry conferences, trade shows, and customer meetings.
  • Serve as a subject matter expert to senior leadership, providing insights on business issues, industry trends, and strategic direction.
  • Represent the voice of the customer and the market within the organization to influence innovation and commercialization strategies.
  • Make recommendations on product launch cadence leveraging a broad organizational, technical capability and competitive perspective.
  • Maintain a global perspective in uncovering geography specific portfolio needs.

Required qualifications :

  • Bachelor's degree in marketing, business, engineering or related field
  • Minimum of 5 years' experience in medical device marketing, strategy, or R&D
  • Ability to travel up to 25%
  • Preferred qualifications :

  • Master of Business Administration (MBA)
  • Comprehensive understanding of medical device upstream marketing
  • Strong knowledge of cardiac rhythm management products and market dynamics.
  • Excellent analytical, strategic thinking, and critical thinking skills.
  • High competency with quantitative assessment and financial modeling.
  • Adept at high stakes decision making and prioritization.
  • Effective communication and interpersonal skills, with the ability to work cohesively in a cross-functional team environment.
  • Strength to engage and influence cross-functional colleagues.
  • Experience with KOL relationship management and facilitation of advisory boards.
  • Advanced learning agility and ability to communicate complex concepts.
  • Willingness to work as an individual contributor.
  • Work Mode :

    At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Arden Hills, MN office at least three days per week.

    Relocation Assistance :

    Relocation assistance is not available for this position.

    Visa Sponsorship :

    Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

    Requisition ID : 612075

    Minimum Salary : $ 122100

    Maximum Salary : $ 232000

    The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

    Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

    Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

    For MA positions : It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

    As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.

    So, choosing a career with Boston Scientific (NYSE : BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

    At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.

    Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

    Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and / or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

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    Senior Marketing Manager • Arden Hills, MN, United States

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