Senior Product Marketing Manager - Public Sector

Posting Type

Ready to make your application Please do read through the description at least once before clicking on Apply. Hybrid Job Overview As the Senior Product Marketing Manager for the Public Sector, you will be part of the team developing our go-to-market strategies for one of our fastest growing customer segments that spans government and quasi-governmental entities in the United States and globally. You will be responsible for developing messaging and positioning, as well as working with a cross-functional team to execute on marketing strategies.

Job Description and Requirements Job Responsibilities Messaging and positioning Develop impactful persona and segment-based messaging, value propositions, and supporting collateral that describe the unique benefits of the offering for your segment.

Lead customer interviews and messaging verification sessions.

Go-to-market planning and execution Effectively represent Relativity at industry conferences and lead sessions at Relativity Fest and other owned conferences

Partner with demand generation to develop strategies to promote key messages and contribute to demand generation and influence goals

Develop event strategies and support and manage key conferences and events including speaker selection, content reviewers, messaging support, and related event staff management.

Content Development Champion the buyer's journey and map digital content and assets to appropriate stages for a great user experience and campaign optimization.

Develop content such as customer presentations, sales enablement materials, case studies, sales plays, videos, eBooks, infographics, and blog posts.

Market Research Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings

Understand and share industry, competitor, and customer behavior trends.

Minimum Qualifications 7-10 years of B2B software or services product marketing, product management, or similar experience

2-3 years of work experience in or with legal departments in the public sector

Strong written and verbal communication skills.

Demonstrated leadership, problem solving and decision-making skills.

Demonstrated ability to lead cross-functional teams.

Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives. The expected salary range for this role is between following values : $130,000 and $196,000 The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

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