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INTEGRATED MARKETING MANAGER- GLOBAL MARKETING

INTEGRATED MARKETING MANAGER- GLOBAL MARKETING

TikTokSan Jose, CA, United States
15 days ago
Job type
  • Full-time
Job description

Integrated Marketing Manager - Global Marketing

Responsibilities

About the Team :

TikToks Global Marketing team helps ensure were delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement, and social storytelling.

About the Role :

The Global Integrated Marketing Team is a diverse group of innovative and passionate professionals driven by creativity and collaboration. We connect cultures and markets, crafting compelling campaigns that transcend borders and resonate with audiences worldwide. As part of our team, youll work with skilled strategists, visionary creatives, and data-driven analysts to shape impactful campaigns that align with business goals. Embrace the opportunity to grow and make a difference in a supportive environment that values diversity, encourages continuous learning, and celebrates success.

  • Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in AMS.
  • Lead marketing campaigns and initiatives end-to-end execution, including project planning, cross-functional alignment, and success measurement (using analytics and data to track key performance indicators and identify areas for improvement).
  • Define project plans, campaign objectives based on data, target audience and size, main KPIs, core narrative, estimated budget, previous insights, among others. Provide direction to media, creative, strategy, analytics, social, and communications teams. Act as a maestro, orchestrating all components of the overall campaign.
  • Manage overall campaigns : timelines, resources, roles and responsibilities, communicate progress, define measurement plans, share learnings, among others.
  • Influence cross-functional teams when managing large-scale campaigns and strategic initiatives.

Qualifications

Minimum Qualifications :

  • Experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co-branding; relevant experience in tech companies preferred. International company experience preferred.
  • Strong analytical skills to analyze data and measure campaign success.
  • Highly motivated, result-oriented self-starter capable of working under high speed and pressure, with a drive for high performance.
  • Strong background in project management and operational tasks within projects (contracts, payments, reports, etc).
  • Experience leading and managing cross-functional projects, budgets, timelines, and motivating teams and agencies.

    • Preferred Qualifications :

  • Excellent communication skills, including presenting ideas to stakeholders.
  • Experience with marketing techniques such as TV, OOH, print, social media, paid media, influencer marketing, and measurement.
  • Strong collaboration skills.

    • About TikTok

    TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. We have offices worldwide, including Los Angeles, Singapore, New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

    Why Join Us

    We foster creativity, innovation, diversity, and continuous learning. Join us to make impactful contributions, grow professionally, and be part of a global community that values curiosity, humility, and resilience.

    Diversity & Inclusion

    We are committed to creating an inclusive environment that values diverse perspectives and experiences, reflecting the communities we serve.

    TikTok Accommodation

    We provide reasonable accommodations for candidates with disabilities or other protected reasons. For assistance, contact us at https : / / tinyurl.com / RA-request

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    Integrated Marketing Manager • San Jose, CA, United States