Director, Franchise Sales

Director, Franchise Sales

The Director, Franchise Sales will be responsible for driving the growth of Planet Fitness by identifying and securing new franchise partners and expanding development opportunities with existing franchisees. This role will play a key part in supporting the company's strategic growth imperatives through effective prospecting and lead generation for incremental franchisees, territory planning including site selection and size of club, weekly forecasting and collaboration across the sales and development functions.

The ideal candidate is a relationship-driven sales leader with strong business acumen and experience in franchising, particularly in a multi-unit retail environment.

The ideal candidate should currently reside near a major airport in the EST or CST time zones, and expect to travel at least 75% of the time.

Responsibilities

Franchise Sales and Growth Execution

• Partner with the Chief Development Officer in identifying and prioritizing high-potential markets, sales targets and growth strategies.
• Develop and maintain an active sales funnel that aligns growth objectives and delivers measurable results.
• Prioritize target markets based on white space, demographic analysis, and market saturation.
• Support development timeline forecasting to align franchise sales goals with site acquisition and buildout plans.
• Lead prospective franchisees through the full sales funnel, from lead qualification to franchise agreement execution.
• Embrace a team approach working collaboratively with internal partners (i.e. Real Estate, Legal, Finance, Ops, etc.).
• Act as primary point of contact for new franchise leads and existing franchisees interested in development expansion.
• Communicate Planet Fitness's franchise value proposition, including investment model, operations support, and brand differentiators.

Process Management & Compliance

Events & Brand Representation

Qualifications

Perks

Note to Applicants : We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.