E-Commerce Marketing Manager

Job Description

Hybrid role 3X a week in office in Elk Grove, CA; no remote capabilities

Position Summary :

The E-Commerce Marketing Manager is responsible for driving traffic, conversion, and revenue growth on ALLDATA's digital storefront. This role oversees paid search ensuring campaigns deliver measurable performance and that customers around the globe can easily find, understand, and purchase through the ALLDATA website. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI.

Position Responsibilities - Other duties may be assigned :

Commerce Site Performance & Conversion Optimization

• Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
• Partner with UX / design and development teams to prioritize and improve navigation, site speed, and overall experience.
• Collaborate with development teams to scope and request future web enhancements that support business goals.
• Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.

Search Engine Marketing (SEM) Oversight

Digital Merchandising & Promotions

Data-Driven Optimization

Leadership & Collaboration

Position Requirements :

The salary range for this position is $84,000 - $147,000. When extending an offer of employment, ALLDATA considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education / training, key skills, internal peer equity, federal, state, and local laws, company financials, as well as external market and organizational considerations. ALLDATA values and is committed to diversity, equity and inclusion.

About Us

ALLDATA® is the industry's #1 choice for unedited original equipment manufacturer (OEM) automotive repair and collision information. Founded in 1986, the Elk Grove, California-based company has more than 115,000 subscribers worldwide who rely on us for access to the OEM-accurate information and procedures they need for safe and accurate repairs. More than 400,000 technicians trust ALLDATA's industry-leading software solutions for faster diagnostics, updated OEM information covering 95% of vehicles on the road today, and simpler shop management. With the support of our parent company, AutoZone, we are an employer of choice for those who are passionate about working for a leader in the automotive software industry.

Benefits at ALLDATA®

ALLDATA® offers thoughtful benefits programs with one-on-one benefits guidance designed to improve our teams' physical, mental, and financial well-being.

Full-Time and Part-Time Benefits :

Additional Benefits for Full-Time :

Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.