Marketing Coordinator

M / I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M / I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers / Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary

The Marketing Coordinator is responsible for coordinating day-to-day marketing activities for new home communities and other departments in the division and assists Marketing Manager with implementing effective marketing strategies to achieve company goals.

Duties and Responsibilities

• Assist Marketing Manager with developing and executing marketing strategies for the division to achieve its goals including campaign generation and execution, branding, leveraging appropriate marketing channels, strategic partnerships, and more
• Responsible for coordinating, reviewing and updating photography of all homes under construction and communities per brand standards
• Creates home-specific digital content on company website and third-party websites for inventory homes including descriptions, graphics, showing instructions, open houses, photos, etc.
• Analyze marketing metrics including ad performance, website traffic, walk-in traffic, demographics, and more with Marketing Manager and adjust accordingly based on company goals and performance
• Responsible for managing signage efforts in the field to ensure communities and model homes appear consistent, accurate, and clean (snipes, lot signs, tabletops, flyers, door hours, sold stickers, etc)
• Conducts regular audits of all marketing collateral (community signage, handouts, website content, videos, etc) to ensure accuracy and optimization and makes updates accordingly as needed
• Acts as a liaison between the sales team, other departments in the division, and corporate marketing team to communicate relevant marketing updates and needs
• Works with division departments, primarily the sales team, and corporate marketing team (graphic design and digital teams) to produce marketing materials including writing copy, determining messaging and tone, visual pieces, and more. Will be responsible for proofing any deliverables for accuracy and effectiveness prior to any advertising is made public.
• Assists with the execution of new sales stores and model homes in new communities including coordinating with vendors during construction and installation, signage, technology set up, and decorating
• Organizes and executes external customer-facing and agent-facing events to help generate traffic and / or other objectives; assists sales team-driven with events as needed; includes ordering catering, creating materials, providing promotional items, set up / tear down, etc
• Manages inventory of stock items in the corporate office including promotional items, general office items, business cards, and campaign materials for use in the field
• Assists Marketing Manager with digital marketing efforts including email marketing, paid and organic social media, managing third-party sites, search engine optimization and paid advertising,  and the M / I Homes website
• Assists with generating content for sales team to leverage in personal marketing efforts based on their needs (social cards, captions, email templates, flyers, realtor drops, presentations, etc)
• Manages logistics of closing gifts given to homebuyers at closing including managing timing and quantities of bulk orders with local vendors, communication with courier and fulfillment vendor, and contents of gift items based on closing coordinator’s schedule
• Works with Marketing Manager to implement procedures and resources to increase organizational efficiency; includes planning and executing internal events and trainings
• Assist with special projects as requested and perform additional duties as required.

Requirements

Education and Experience

Skills and Abilities

Working Conditions

Benefits

M / I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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